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Do Self-Mailers Have Benefits Over Direct Mail Envelopes? You Bet!

Published September 23, 2021

For many businesses, direct mail letters are their “go-to.” They are inexpensive to produce, can include BREs and other inserts, and depending on the design, can seem more personal than self-mailers. Still, the popularity of self-mailers is growing. They, too, are inexpensive and have many […]

Tagged direct mail, direct mail budget, direct mail design, direct mail spending, direct mail strategy, direct mail success, direct mailers, direct marketing, envelope design, mail delivery, mail design, mail piece, marketing, marketing communications

Want Better Direct Mail Copy? Tighten It Up!

Published July 1, 2021

What’s one of the keys to creating great direct mail copy? Keeping it tight!

Over the years, the amount of copy used in direct mail campaigns has dropped. In fact, according to Who’s Mailing What! (WMW!), a national database of direct mail, the amount of […]

Tagged digital marketing, direct mail, direct mail design, direct mail response rates, direct mail statistics, direct mail strategy, direct mail success, direct mail trends, direct mailers, direct marketing, Mail, mail design, mail piece, mailing content, marketing, marketing communications, multichannel marketing, personalized marketing

When It Comes to Typography, Look Like a Pro

Published September 29, 2020

What distinguishes professional communications from amateur ones? Details! Companies putting out professional direct mail, email, and mobile communications take the time to get it right. Here are five very common typography conventions that many companies get wrong, but that can set you apart by doing […]

Tagged communication, direct mail design, direct mailers, direct marketing, Mail, mail design, mail piece, mailing content, marketing, marketing communications, multichannel marketing, personalized marketing, typography

Consumers Continue Their Love Affair with Print

Published June 23, 2020

Despite the meteoric rise of digital marketing, consumers still have a love affair with print. From direct mail to packaging to signage and in-store displays, print continues to be critical to marketers’ success. It’s not that marketers need to focus on print to the exclusion […]

Tagged direct mail, direct mail design, direct mail strategy, direct mail success, direct mail trends, direct mail vs. email, direct mailers, direct marketing, mail design, mail piece, marketing, marketing communications, multichannel marketing, print vs. digital

Kickstart Your Casino Marketing Restart Webinar: Recording Available!

Published May 27, 2020

Our own Matt Holliday presented last week as part of a talented panel of experts that took a new look at the casino marketer’s toolbox, with ideas to Restart, Revive, Recharge Your Marketing. You can access the recording at this LINK or by copying and […]

Tagged casino direct mail, casino marketing, direct marketing, Mail, mail piece, mailing content, marketing, marketing communications, marketing strategies for casinos

What to Expect with a Best-in-Class Direct Mail Provider

Published January 23, 2020

Do you already have a direct mail provider? Have you been working with the same company for years and think, “Things are going just fine, why make a change?” If you are happy with your current provider, great! But it’s always worth asking the question, […]

Tagged data compliance, direct mail, direct mail strategy, direct mail success, direct mail trends, direct marketing, laws of direct mail, Mail, mail delivery, mail piece, mail processing, mail tracking, mailing lists, marketing, postage discount, postage rates, reduce postage costs, returned mail, Standard mail, variable data

New USPS Website

Published October 8, 2015

The USPS created a new website that explores variable data, different mail formats, textures, analytics and more. It’s visually very appealing and the content contains some good, short videos. Check it out here:

http://www.irresistiblemail.com/#/

Tagged advantages of direct mail, data driven marketing strategies, direct mail design, direct mail trends, mail piece, marketing

2014 USPS Promotional Schedule

Published December 5, 2013

The USPS has released its 2014 promotional calendar. Mailers can receive various discounts from 2% to 15% by taking advantage of these promotions. The promotions for 2014 represent a significant increase from the past two years. Here they are at a glance:

February 1 – March […]

Tagged 2014 Postage savings, 2014 USPS Promotions, direct mail spending, mail piece, postage savings, reduce postage costs, save on postage, save postage, usps, USPS Promotions

Consumers Value Physical Mail, Even In This Digital Era

Published July 12, 2013

Multichannel marketing agency RAPP Germany commissioned global measurement firm Nielsen to conduct a study of the effects of different offline and online direct mailing techniques as part of the consumer purchase decision process.

Approximately 1,800 consumers in Germany and the United States participated in the study, which […]

Tagged data driven marketing strategies, direct mail, direct mail trends, direct mailers, envelope design, envelopes, increased response rates, mail design, mail piece, personalized envelopes

Are You Optimizing Postal Processing to Lower Costs and Improve Mail Deliverability?

Published September 6, 2012

As U.S. postal rates continue to rise each year direct marketers are continually challenged to offset these costs, which can represent up to 65% of total direct mail project budgets. Yet many marketers fail to focus their cost-reduction efforts on postage, trying instead to reduce […]

Tagged direct mail budget, direct mail spending, direct mail trends, direct mailers, Mail, mail delivery, mail piece, postage rates, postage savings, reduce postage costs, save on postage, usps

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Archives

Do Self-Mailers Have Benefits Over Direct Mail Envelopes? You Bet!

Want Better Direct Mail Copy? Tighten It Up!

When It Comes to Typography, Look Like a Pro

Consumers Continue Their Love Affair with Print

Kickstart Your Casino Marketing Restart Webinar: Recording Available!

What to Expect with a Best-in-Class Direct Mail Provider

New USPS Website

2014 USPS Promotional Schedule

Consumers Value Physical Mail, Even In This Digital Era

Are You Optimizing Postal Processing to Lower Costs and Improve Mail Deliverability?

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