Archives

5 Ways to Maximize Your Print Investment

Published March 30, 2023

Have a limited print budget and want to make the most of it? Even if your dollars are limited, your impact can be significant. Start with focusing your efforts on the customers most likely to give you the best return. Let’s look at four strategies […]

Tagged data driven marketing strategies, direct mail, direct mail design, direct mail strategy, direct mailers, direct marketing, marketing, marketing communications, personalized marketing

Effective Communication Breeds Customer Loyalty

Published April 20, 2022

Are you up for a surprise? In a customer satisfaction study of 10 major industries, nearly three-quarters (72%) of respondents indicated that they were delighted with the products or services they purchased, yet 88% said that they were willing to switch providers for any reason!

How […]

Tagged cross-channel marketing, customer engagement, customer loyalty, customer relationships, customer surveys, direct mail, direct mail design, direct mail strategy, direct marketing, drip marketing, marketing, marketing communications, multi-touch marketing, multichannel customer experience, multichannel marketing, multitouch marketing, personalized marketing

Keep Them Thinking About You

Published April 7, 2022

In marketing, there is one thing worth more than gold. It is top of mind. Being top of mind means that when someone thinks about your product category, they think of you. Delivery services? Most people think of FedEx and UPS. Soft drinks? They think […]

Tagged content marketing, cross-channel marketing, digital marketing, direct mail, direct mail strategy, direct marketing, drip marketing, mail design, marketing, marketing communications, multi-touch marketing, multichannel marketing, multitouch marketing, personalized marketing

5 COVID-19 Consumer Trends Impacting Packaging…for Good

Published March 29, 2022

The COVID-19 pandemic has impacted the way shoppers live, work, and play. Experts say many of those changes are permanent when it comes to packaging. COVID-19 has reshaped consumers’ shopping habits, and because many of these habits have longer-term benefits, these changes are going to […]

Tagged bulk package design, content marketing, cross-channel marketing, direct mail, direct mail strategy, direct marketing, marketing, marketing communications, multi-touch marketing, multichannel marketing, package design, personalized marketing, segmented packaging, value packaging

Don’t Miss Your Chance: Maximizing Your Trade Show Success

Published March 17, 2022

When you are displaying at a trade show, you’ve got one shot to breakthrough. The show may last a weekend, and sometimes only a day, so don’t miss a single opportunity to engage with potential customers. Eye-catching displays, such as booth banners, backlit displays, and […]

Tagged cross-channel marketing, digital marketing, direct mail, direct mail strategy, direct marketing, email marketing, marketing, marketing communications, multi-touch marketing, multichannel marketing, trade show, trade show booth, trade show marketing

“Do You Really Know Me?” From: Your Customer

Published March 9, 2022

To create genuinely personal communications, you need to know your customers. This requires more than knowing basics like name, address, and gender. It requires knowing more about who your customers are.

Let’s take an example from the world of sports. For example, when we think of hockey […]

Tagged content marketing, cross-channel marketing, customer engagement, Customer Experience, customer loyalty, customer relationships, direct mail, direct mail strategy, direct marketing, marketing, marketing communications, multi-touch marketing, multichannel marketing, personalization, personalize, personalized marketing

Silos Are for Farmers, Not Marketers

Published February 9, 2022

Got a silo problem? If you’re like most companies doing targeted and personalized marketing, you do. You may have plenty of customer data, but it might be in different places (silos), and these places often aren’t talking to each other. As a result, your marketing […]

Tagged accurate data, data driven marketing strategies, digital marketing, direct mail, direct mail budget, direct mail design, direct mail measurement, direct mail spending, direct mail statistics, direct mail strategy, direct mail success, direct mailers, direct marketing, marketing, marketing communications, personalized marketing, standardize data, variable data

Lessons Learned from Real-Life Split Testing

Published January 25, 2022

If you want to know what’s working, test it. Is this recipe better than that one? Is this pair of shoes more comfortable than those? Marketing is no different. By taking a portion of your list and testing one element at a time, you can […]

Tagged content marketing, cross-channel marketing, data driven marketing strategies, digital marketing, direct mail, direct mail design, direct mail strategy, direct marketing, marketing, marketing communications, multichannel marketing, personalized marketing

5 Fun Stats to Inform Your Fundraising

Published January 13, 2022

As a nonprofit, you know the importance of personalized direct mail. Most likely, you are already personalizing your mailers by the donor’s name, giving history, and often household income. But are there other data points that could help? Here are some exciting statistics that, while […]

Tagged content marketing, cross-channel marketing, direct mail, direct mail strategy, direct mailers, direct marketing, fundraising, marketing, marketing communications, millennial marketing, multichannel marketing, personalized marketing

Survey: Print Is Safe, Secure, Trustworthy, and Eco-Friendly

Published December 16, 2021

If something is proven safe, secure, and trustworthy, you’d embrace it, right? Now add in that it is also eco-friendly, and you have a product anyone would love. There is such a product, and it’s print. After years of research on consumer attitudes and preferences, […]

Tagged communication, direct mail, direct mail strategy, direct mailers, direct marketing, eco-friendly, marketing, marketing communications, paper, paper vs. digital, print vs. digital, printing, recycle, recycled, secure, sustainability, sustainable