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The Power of Marketing Local

One of the most powerful consumer trends of
2020 has been the move to the suburbs. Yes, the ‘burbs. The suburbanization of
America is changing the way we live, work, and play.

This trend was in place before the COVID-19 pandemic, but the nationwide health crisis has […]

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Get Your Pre-Game On! 4 Steps to Effective Targeting

When creating any direct mail or email campaign, smart pre-game strategies set you up for the win. While marketers tend to plan for great results by focusing on the right message, offer, and call to action, they can improve their results even more by planning […]

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Should You Be Personalizing? The Data Tells the Tale

Recently, McKinsey, a respected business research firm, had this to say about direct mail and email communications:

Customers decide very quickly—in a matter of seconds—whether they like your marketing message. Provide something relevant, and you’ve got a satisfied customer. Miss the mark, however, and they’re […]

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5 Tips for Great Data

Great marketing starts with high-quality data, but to get great results, that data must be a resource you can trust. How do you make sure that you can trust the information you are working with? Here are five tips from Experian, which provides data profiling, […]

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QR Codes Connect Marketers and Buyers in Today’s World of Social Distancing

In today’s world of social distancing and working from home, marketers are seeing an exploding use of QR Codes, which connect buyers to marketing and product information in a safe and touchless way. QR Codes give buyers confidence that you value their health and […]

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Why Lifetime Customer Value Matters (A Lot)

As a marketer, you invest a significant amount of time in your print and multichannel campaigns. It’s essential to understand what (and who) brings in the most revenue. With traditional models of evaluating success, the emphasis is placed on immediate results. But is this the […]

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Why Informed Delivery Might Be Your New Multichannel Best Friend

Want to turn your traditional mailing into a multichannel, multi-touch campaign at no extra cost? To create an effective multichannel campaign, you don’t have to do anything extra beyond sending out your mail. The United States Postal Service does the rest. 

It’s called USPS Informed Delivery, […]

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Want to Sell More? Make Your Marketing Customer-Centric

Your customer communications, whether print, email, or mobile, are the face of your business. If your conversation isn’t meaningful, your products never get noticed. That’s why customer-centricity (or making the customer central to every interaction) is critical to your success. Here are five steps to […]

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Persistence Pays Off with 1400% ROI

Very often, buyers need more than one contact before they make a purchase. Sometimes, especially with more complex sales, they need an entire series of contacts to bring awareness, educate, and answer questions. By using gentle persistence and multiple touches, you can get far better […]

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How to Stay in Touch Without Being Annoying

What makes for great direct mail? It’s content, but it’s also timing and frequency. The ideal number of mailings is often said to be eight to ten per year. However, while repetition is essential, you don’t want to annoy people either. To be effective, you […]

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