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5 COVID-19 Consumer Trends Impacting Packaging…for Good

The COVID-19 pandemic has impacted the way shoppers live, work, and play. Experts say many of those changes are permanent when it comes to packaging. COVID-19 has reshaped consumers’ shopping habits, and because many of these habits have longer-term benefits, these changes are going to […]

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Don’t Miss Your Chance: Maximizing Your Trade Show Success

When you are displaying at a trade show, you’ve got one shot to breakthrough. The show may last a weekend, and sometimes only a day, so don’t miss a single opportunity to engage with potential customers. Eye-catching displays, such as booth banners, backlit displays, and […]

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“Do You Really Know Me?” From: Your Customer

To create genuinely personal communications, you need to know your customers. This requires more than knowing basics like name, address, and gender. It requires knowing more about who your customers are. 

Let’s take an example from the world of sports. For example, when we think of hockey […]

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