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5 COVID-19 Consumer Trends Impacting Packaging…for Good

Published March 29, 2022

The COVID-19 pandemic has impacted the way shoppers live, work, and play. Experts say many of those changes are permanent when it comes to packaging. COVID-19 has reshaped consumers’ shopping habits, and because many of these habits have longer-term benefits, these changes are going to […]

Tagged bulk package design, content marketing, cross-channel marketing, direct mail, direct mail strategy, direct marketing, marketing, marketing communications, multi-touch marketing, multichannel marketing, package design, personalized marketing, segmented packaging, value packaging

Don’t Miss Your Chance: Maximizing Your Trade Show Success

Published March 17, 2022

When you are displaying at a trade show, you’ve got one shot to breakthrough. The show may last a weekend, and sometimes only a day, so don’t miss a single opportunity to engage with potential customers. Eye-catching displays, such as booth banners, backlit displays, and […]

Tagged cross-channel marketing, digital marketing, direct mail, direct mail strategy, direct marketing, email marketing, marketing, marketing communications, multi-touch marketing, multichannel marketing, trade show, trade show booth, trade show marketing

“Do You Really Know Me?” From: Your Customer

Published March 9, 2022

To create genuinely personal communications, you need to know your customers. This requires more than knowing basics like name, address, and gender. It requires knowing more about who your customers are.

Let’s take an example from the world of sports. For example, when we think of hockey […]

Tagged content marketing, cross-channel marketing, customer engagement, Customer Experience, customer loyalty, customer relationships, direct mail, direct mail strategy, direct marketing, marketing, marketing communications, multi-touch marketing, multichannel marketing, personalization, personalize, personalized marketing