Archives

The Best Place to Get Data About Customers? From Customers Themselves!

Just as making an outstanding meal takes the freshest, most flavorful ingredients, creating an exceptional marketing campaign starts with the newest, most accurate data. But what is the best way to get that data? You can purchase a mailing list and third-party data, but it’s […]

Tagged , , , , , , , , , , , , , ,

“Do You Really Know Me?” From: Your Customer

To create genuinely personal communications, you need to know your customers. This requires more than knowing basics like name, address, and gender. It requires knowing more about who your customers are. 

Let’s take an example from the world of sports. For example, when we think of hockey […]

Tagged , , , , , , , , , , , , , , ,

Shoppers: How Brands Treat People Matters

How brands treat people during national crises like a global pandemic impacts shoppers’ purchase decisions. This means that even subtle elements in your direct mail, email, and newsletter messaging matter—a lot.

This is the finding of Global Web Index (GWI), one of the premier players in […]

Tagged , , , , , , , , , , , , , , ,

Top Reasons Consumers Open Mail

The more you know about why the mail gets opened, the more you can tweak your campaigns for maximum effectiveness. Recipients’ top reason for opening any direct mail piece is that they are interested in the products or services you offer. But did you know […]

Tagged , , , , , , , , , , , , , ,

Marketers Identify Their #1 Priority in the Next Five Years

If you had to name the top priority for marketers today, what would it be? If you said creating a positive Customer Experience (CX), you’d be right. Sure, everybody wants to increase sales, but without a good customer experience, that’s very difficult, if not impossible, […]

Tagged , , , , , , , , , , , , , , ,

Five “Best in Class” Marketing Elements

Want to be the best? Compete with the best. That’s a powerful motto, whether in sports or business. Here are five marketing strategies used by top marketers that you should be using, as well. Let’s take a look!

Top strategy #1: Break down the […]

Tagged , , , , , , , , , , , , , ,

The Power of Marketing Local

One of the most powerful consumer trends of
2020 has been the move to the suburbs. Yes, the ‘burbs. The suburbanization of
America is changing the way we live, work, and play.

This trend was in place before the COVID-19 pandemic, but the nationwide health crisis has […]

Tagged , , , , , , , , , , , , , , , , ,

Should You Be Personalizing? The Data Tells the Tale

Recently, McKinsey, a respected business research firm, had this to say about direct mail and email communications:

Customers decide very quickly—in a matter of seconds—whether they like your marketing message. Provide something relevant, and you’ve got a satisfied customer. Miss the mark, however, and they’re […]

Tagged , , , , , , , , , , , , , , , ,

3 Ways Personalization Benefits Your Non-profit Fundraising

Fundraising is the lifeblood of any nonprofit. If you want people to give to your mission, they need to know about your mission, care about that mission, and understand the difference you make in the world.  

Personalizing
your communications helps achieve these goals. How? Because it […]

Tagged , , , , , , , , , , , , , , ,

Personalization: It Doesn’t Have to Be Complicated

When it comes to personalization in marketing, both digital and print, are you still on the sidelines? Do you want to give personalization a try, but think it’s too complicated? It doesn’t have to be. Here are five ways to think about personalized marketing to […]

Tagged , , , , , , , , , ,