Archives

The Best Place to Get Data About Customers? From Customers Themselves!

Published May 10, 2022

Just as making an outstanding meal takes the freshest, most flavorful ingredients, creating an exceptional marketing campaign starts with the newest, most accurate data. But what is the best way to get that data? You can purchase a mailing list and third-party data, but it’s […]

Tagged content marketing, cross-channel marketing, customer engagement, customer loyalty, customer relationships, customer surveys, data driven marketing strategies, direct marketing, marketing, marketing communications, multichannel marketing, multitouch marketing, personalization, personalize, personalized marketing

Keep Them Thinking About You

Published April 7, 2022

In marketing, there is one thing worth more than gold. It is top of mind. Being top of mind means that when someone thinks about your product category, they think of you. Delivery services? Most people think of FedEx and UPS. Soft drinks? They think […]

Tagged content marketing, cross-channel marketing, digital marketing, direct mail, direct mail strategy, direct marketing, drip marketing, mail design, marketing, marketing communications, multi-touch marketing, multichannel marketing, multitouch marketing, personalized marketing

5 COVID-19 Consumer Trends Impacting Packaging…for Good

Published March 29, 2022

The COVID-19 pandemic has impacted the way shoppers live, work, and play. Experts say many of those changes are permanent when it comes to packaging. COVID-19 has reshaped consumers’ shopping habits, and because many of these habits have longer-term benefits, these changes are going to […]

Tagged bulk package design, content marketing, cross-channel marketing, direct mail, direct mail strategy, direct marketing, marketing, marketing communications, multi-touch marketing, multichannel marketing, package design, personalized marketing, segmented packaging, value packaging

“Do You Really Know Me?” From: Your Customer

Published March 9, 2022

To create genuinely personal communications, you need to know your customers. This requires more than knowing basics like name, address, and gender. It requires knowing more about who your customers are.

Let’s take an example from the world of sports. For example, when we think of hockey […]

Tagged content marketing, cross-channel marketing, customer engagement, Customer Experience, customer loyalty, customer relationships, direct mail, direct mail strategy, direct marketing, marketing, marketing communications, multi-touch marketing, multichannel marketing, personalization, personalize, personalized marketing

Lessons Learned from Real-Life Split Testing

Published January 25, 2022

If you want to know what’s working, test it. Is this recipe better than that one? Is this pair of shoes more comfortable than those? Marketing is no different. By taking a portion of your list and testing one element at a time, you can […]

Tagged content marketing, cross-channel marketing, data driven marketing strategies, digital marketing, direct mail, direct mail design, direct mail strategy, direct marketing, marketing, marketing communications, multichannel marketing, personalized marketing

5 Fun Stats to Inform Your Fundraising

Published January 13, 2022

As a nonprofit, you know the importance of personalized direct mail. Most likely, you are already personalizing your mailers by the donor’s name, giving history, and often household income. But are there other data points that could help? Here are some exciting statistics that, while […]

Tagged content marketing, cross-channel marketing, direct mail, direct mail strategy, direct mailers, direct marketing, fundraising, marketing, marketing communications, millennial marketing, multichannel marketing, personalized marketing

Be Authentic and Connect with Customers

Published January 4, 2022

Increasingly, marketers understand the power of emotions. Product features and benefits are essential, but someone’s need, fear, or desire often motivates the actual purchase. Just look at some of the most iconic brands on the market. Johnson & Johnson doesn’t sell Band-Aids based on their […]

Tagged content marketing, cross-channel marketing, customer engagement, customer loyalty, customer relationships, digital marketing, direct mail design, direct mail strategy, direct marketing, marketing, marketing communications, multi-touch marketing, multichannel customer experience, multichannel marketing, multitouch marketing, personalized marketing

Shoppers: How Brands Treat People Matters

Published November 18, 2021

How brands treat people during national crises like a global pandemic impacts shoppers’ purchase decisions. This means that even subtle elements in your direct mail, email, and newsletter messaging matter—a lot.

This is the finding of Global Web Index (GWI), one of the premier players in […]

Tagged brand awareness, content marketing, data driven marketing strategies, direct mail, direct mail design, direct mail strategy, direct marketing, email marketing, marketing, marketing communications, multichannel customer experience, multichannel marketing, multitouch marketing, personalization, personalize, personalized marketing

Customer Retention Ideas That Don’t Involve Price

Published October 19, 2021

Since the start of the coronavirus pandemic, businesses have faced challenges due to the growing instability in brand relationships. Especially during the early days of the pandemic, buyers often switched brands due to changes in availability, logistics, and their own economic situations. This quickly challenged […]

Tagged content marketing, cross-channel marketing, customer engagement, Customer Experience, customer loyalty, customer relationships, data driven marketing strategies, digital marketing, direct mail, direct mail design, direct mail strategy, direct mail trends, direct mailers, direct marketing, Lifetime Customer Value, marketing, marketing communications, multichannel customer experience, multichannel marketing

9×6 Postcards Will Qualify for Presorted First-Class Postcard Rates!

Published August 12, 2021

Beginning August 29th, the maximum size for postcards to qualify for the “preferred” Presorted First-Class Postcard rate in increasing. The previous maximum size was 6” x 4.25” – which limited the amount of value-added content that could be included. As a recognition of their desire […]

Tagged content marketing, cross-channel marketing, direct mail, direct mail budget, direct mail design, direct mail strategy, direct marketing, First class mail, first class mail rate, marketing, marketing communications, multichannel marketing, postage rates, usps