Archives

5 Tips for Using Print and Digital Communications to Build Trust

Published June 17, 2021

Never has trust between customers and brands been more critical. As e-commerce continues to grow, both for health and convenience, a gap is growing, too—between brands and their customers. Trust bridges the gap. Here are five ways you can use your print and digital communications […]

Tagged cross-channel marketing, customer engagement, customer loyalty, customer relationships, digital marketing, direct mail, direct mail design, direct mail strategy, direct marketing, email marketing, mail design, mailing content, marketing, marketing communications, multichannel customer experience, multichannel marketing, personalized marketing

Top Reasons Consumers Open Mail

Published June 3, 2021

The more you know about why the mail gets opened, the more you can tweak your campaigns for maximum effectiveness. Recipients’ top reason for opening any direct mail piece is that they are interested in the products or services you offer. But did you know […]

Tagged direct mail, direct mail design, direct mail statistics, direct mail strategy, direct mail success, direct mail trends, direct mailers, direct marketing, Mail, mail design, marketing, marketing communications, personalization, personalize, personalized marketing