Archives

Why Your Text Should Have Color, Too

When it comes to images, we know that color pushes the needle when it comes to motivating buyers. A picture of a juicy hamburger topped with bright green lettuce and ripe red tomato is far more compelling than the same image in black-and-white. So why […]

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5 Keys to Customer Acquisition

Without direct mail, customer acquisition falls flat. Sound like a bold claim? It is, but there’s a reason—it’s true. Many direct marketers can attest that, without direct mail, their customer acquisition efforts would be less successful.

What makes direct mail so powerful?

1. It is the […]

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Got Incentive? Are You Matching the Right Incentive to the Right Audience?

Incentives can be critical to getting people to respond to your marketing offer, and not every incentive will motivate every buyer. The two have to be properly matched. Do you put as much thought into the incentive as you do into your list, your creative, […]

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Before You Personalize, Do This!

Want to rock the results of your next personalized marketing campaign? Profile before you personalize! What do we mean by that? We mean understanding what your customers look like as aggregate demographic or psychographic groups before you send targeted mailings or personalize to them as […]

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Top Reasons to Use More Visual Content

You’ve spent weeks developing the messaging for your Spring Fling mailer or your annual fundraising letter. You know your audience. Your message is on target. The call to action is compelling. You can’t wait to see what happens. The campaign drops and the results are […]

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15 Printing Mistakes You Need to Avoid

Here’s an illustrated list of the top 15 printing mistakes and errors you should avoid. This article is aimed mainly at inexperienced designers, but there’s also a few tips and further resources in it for seasoned designers, too. We all make mistakes, so here’s a resource that […]

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Casino Direct Mail: Competing on Experience or Price?

Some brands chose to compete on experience while others compete on price. Given the two options why would you pick price?

One of our first clients was a database marketing specialist. Through working with them, we were afforded the opportunity to talk to marketers about how […]

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New USPS Website

The USPS created a new website that explores variable data, different mail formats, textures, analytics and more.  It’s visually very appealing and the content contains some good, short videos.  Check it out here:

http://www.irresistiblemail.com/#/

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Mail Piece Design for Automation

Several of our associates recently attended a USPS presentation on how to design mail for the lowest cost and fastest delivery.  Given recent rate increases and upcoming facility closings, making sure your mail meets the best standards is increasingly important. The presentation covers many important […]

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