Franklin

Lagniappe #3: Returned Mail – Yellow Stickers, Be Gone!

Published August 26, 2021

In this episode of Lagniappe, Matthew Holliday explores the tangled web that is returned and undeliverable mail…you know, those pesky yellow stickers no one likes to see! He uncovers some interesting facts about how undeliverable mail is handled, and provides a game-changing solution that can […]

Tagged ACS, direct mail, direct mail budget, direct mail spending, direct mail strategy, direct mail success, direct mailers, FranklinForward ACS, returned mail, returned mail rates, undeliverable mail, usps

9×6 Postcards Will Qualify for Presorted First-Class Postcard Rates!

Published August 12, 2021

Beginning August 29th, the maximum size for postcards to qualify for the “preferred” Presorted First-Class Postcard rate in increasing. The previous maximum size was 6” x 4.25” – which limited the amount of value-added content that could be included. As a recognition of their desire […]

Tagged content marketing, cross-channel marketing, direct mail, direct mail budget, direct mail design, direct mail strategy, direct marketing, First class mail, first class mail rate, marketing, marketing communications, multichannel marketing, postage rates, usps

Why Informed Delivery Might Be Your New Multichannel Best Friend

Published December 1, 2020

Want to turn your traditional mailing into a multichannel, multi-touch campaign at no extra cost? To create an effective multichannel campaign, you don’t have to do anything extra beyond sending out your mail. The United States Postal Service does the rest.

It’s called USPS Informed Delivery, […]

Tagged cross-channel marketing, direct mail, direct mail design, direct mail success, direct mail trends, Informed Delivery, marketing, marketing communications, multi-touch marketing, multichannel customer experience, multichannel marketing, multitouch marketing, personalized marketing, United States Postal Service, usps, USPS Informed Delivery

Address Change Service (ACS) – Harnessing Its Benefits

Published January 12, 2017

In June of 2015, we wrote on this blog about how ACS can reduce your Undeliverable As Addressed (UAA) Mail and, in the process, save you on return mail fees – currently $1.17 per piece. Click here to read that post: http://gofranklingo.com/blog/index.php/2015/06/15/how-to-eliminate-returned-mail/

A large number of […]

Tagged ACS, Address Change Service, Postage Budget, postage savings, usps

USPS Gets PRC OK for a 2017 Price Rise

Published November 17, 2016

USPS prices are going up in 2017. First Class mail goes from 47 to 49 cents on Jan. 22, with other products seeing varying price increases.

On Tuesday, the PRC approved all postage raises USPS requested, except for […]

Tagged 2017 postage increase, usps

2016 Postage Rate Decrease

Published April 7, 2016

For the first time in almost 100 years, the USPS is lowering postage rates. The average decrease among all classes is about 4%. The decrease begins Sunday, April 10th.

What this means in real terms is that Standard Class automated mail will go down about a […]

Tagged 2016 postage rates, Postage, postage rate decrease, usps

Postage Update

Published August 3, 2015

Originally, the exigent price increase that took place in January 2014 in order to recoup losses from the depression was set to expire in August of this year. Due to a recalculation of the actual loss incurred, the PRC (Postal Regulatory Commission) has ruled that […]

Tagged direct mail budget, Postage, postage rates, usps

How to Eliminate Returned Mail

Published June 15, 2015

If you’re a direct mailer, you are likely familiar with the sight of trays of mail with these ugly yellow labels. The USPS identifies these as UAA mail (Undeliverable As Addressed). 6.4% of all standard mail is UAA, and 3.4% of first class mail.

These are […]

Tagged direct mail, direct mail budget, direct mail trends, save postage, Standard mail, u s postal service, usps

Important Postage Update

Published June 8, 2015

Court Rules on end to 2014 Exigent Rate Increase

On Friday, June 5, 2015, the DC Court of Appeals issued its decision on the exigent rate case. The court affirmed the most significant element of the ruling by the Postal Regulatory Commission back in late 2013, namely, […]

Tagged direct mail, direct mail budget, Postage, postage increase, postal rate, usps, USPS rate increase

Regulators approve US Postal Service price increases set for April

Published March 2, 2015

Postal regulators in the United States have given the green light to Postal Service price changes planned to take effect from 26 April, 2015.

The Postal Regulatory Commission approved both adjustments to First Class Mail services as well as for competitive express and parcel shipping changes.

The […]

Tagged direct mail budget, direct mail spending, Postage, postage increase, postage rates, usps, USPS rate increase

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Lagniappe #3: Returned Mail – Yellow Stickers, Be Gone!

9×6 Postcards Will Qualify for Presorted First-Class Postcard Rates!

Why Informed Delivery Might Be Your New Multichannel Best Friend

Address Change Service (ACS) – Harnessing Its Benefits

USPS Gets PRC OK for a 2017 Price Rise

2016 Postage Rate Decrease

Postage Update

How to Eliminate Returned Mail

Important Postage Update

Regulators approve US Postal Service price increases set for April

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