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Archives for April 2025

Direct Mail for Short Attention Spans

Published April 29, 2025

Direct mail is changing. This channel remains highly effective, but most people don’t have the attention spans they used to. Mail that is fast and easy to scan is winning the day. According to Who’s Mailing What! (WMW!), a database of nearly 300,000 direct mail […]

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7 Ways “Working Backwards” Keeps You on Schedule

Published April 17, 2025

Whether you are sending direct mail only or integrating direct mail with other channels, marketing has many moving parts. The final “send” or “go live” is simply the last link in the chain. To ensure that the whole project stays on schedule, work backward to […]

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Ditch the Guesswork: How Data Can Transform Your Marketing Game

Published April 2, 2025

Nearly two-thirds (62%) of customers say their favorite brands treat them as individuals (Marigold, 2024). When you create experiences that resonate with your customers, you win their loyalty. That requires more than experience and gut instinct. It requires data.

But don’t businesses inherently know their customers? […]

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