Franklin

QR Codes Are Everywhere — For Good Reason!

Published August 29, 2023

The global pandemic has had a profound impact on the world of consumer marketing, and one of these impacts has been to bring QR codes more into the mainstream. With consumers increasingly comfortable using QR codes, businesses can confidently leverage this marketing tool, making it […]

Tagged data driven marketing strategies, direct mail, direct mail design, direct mailers, marketing, marketing communications, personalized marketing, usps

5 Benefits of Having an Up-to-Date Mailing List

Published August 22, 2023

Keeping your mailing list up to date is essential for making the most of your marketing dollars. It ensures that your messages arrive in a timely fashion and provides other benefits such as cost savings and better targeting. Let’s look at five benefits of an […]

Tagged data driven marketing strategies, direct mail, direct mail design, direct mail strategy, direct mailers, direct marketing, marketing, marketing communications, personalized marketing, usps

Creating Customer Loyalty

Published August 15, 2023

What does it take to create customer loyalty, the kind of loyalty that makes customers stick with you, even when their favorite sales representative, hair stylist or financial advisor moves on?

Here are some tips from the experts.

1. Know your customer base. Customer bases are not […]

Tagged data driven marketing strategies, direct mail, direct mail design, direct mail strategy, direct mailers, direct marketing, marketing, marketing communications, personalized marketing, usps

6 Principles of Marketing Persuasion

Published August 8, 2023

Understanding buyer psychology is key to grabbing consumers’ attention and getting people to buy. The 6 Principles of Marketing Persuasion by Dr. Robert Cialdini is one of the most influential models in this approach. Cialdini’s six principles—scarcity, reciprocity, authority, social proof, liking, and consistency—can help […]

Tagged data driven marketing strategies, direct mail, direct mail design, direct mail strategy, direct marketing, marketing, marketing communications, personalized marketing, usps

5 Tips for Data You Can Trust

Published August 1, 2023

The success of your marketing campaigns hinges on having excellent, reliable data. But how can you be sure that you are working with data you can trust? Here are five tips for getting it right.

1. Clean and update your data. When was the last time […]

Tagged data driven marketing strategies, direct mail, direct mail design, direct mail strategy, direct mailers, direct marketing, marketing, marketing communications, personalized marketing, usps

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QR Codes Are Everywhere — For Good Reason!

5 Benefits of Having an Up-to-Date Mailing List

Creating Customer Loyalty

6 Principles of Marketing Persuasion

5 Tips for Data You Can Trust

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News

Library

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Archives for August 2023

QR Codes Are Everywhere — For Good Reason!

5 Benefits of Having an Up-to-Date Mailing List

Creating Customer Loyalty

6 Principles of Marketing Persuasion

5 Tips for Data You Can Trust

Search

Recent Posts

Archives

Who We Are

What We Do

Why We Rock

News

Who We Help

Resource Library