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Archives for April 2012

Senate OKs Postal Reform Bill

Published April 26, 2012

The Senate approved a bipartisan bill Wednesday aiming to restructure the cash-strapped U.S. Postal Service, clearing the way for a massive reduction in the agency’s workforce.

The final bill, passed by the Senate in a 62-37 vote, refunds to USPS overpayments it made to the federal […]

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U.S. Postal Service Plans to Allow Mailer Logos and Marks on Permit Indicia

Published April 12, 2012

WASHINGTON – The U.S. Postal Service is planning to revise its mailing standards and has recently filed with the Postal Regulatory Commission to allow commercial mailers to include logos, trademarks, brand images or other kinds of marketing designs in the permit imprint indicia area of […]

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What Channels Influence Buying Decisions the Most?

Published April 11, 2012

In a world abuzz with the idea that social networking channels are becoming a dominant factor in buying decisions, it was interesting to read that email and direct mail are still king.  And by a big margin!  Check out the following results from a survey […]

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USPS Language for Class of Mail Regarding Personal Information

Published April 3, 2012

Did you know that the postal service closely monitors Standard mail to make sure that mailers are not including just transactional content?  For example, a mailer could send out a change-in-terms notice mailing, including the last four digits of the recipients account number, via  Standard […]

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