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Want Better Direct Mail Copy? Tighten It Up!

What’s one of the keys to creating great direct mail copy? Keeping it tight!

Over the years, the amount of copy used in direct mail campaigns has dropped.  In fact, according to Who’s Mailing What! (WMW!), a national database of direct mail, the amount of […]

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Top Reasons Consumers Open Mail

The more you know about why the mail gets opened, the more you can tweak your campaigns for maximum effectiveness. Recipients’ top reason for opening any direct mail piece is that they are interested in the products or services you offer. But did you know […]

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When It Comes to Typography, Look Like a Pro

What distinguishes professional communications from amateur ones? Details! Companies putting out professional direct mail, email, and mobile communications take the time to get it right. Here are five very common typography conventions that many companies get wrong, but that can set you apart by doing […]

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Kickstart Your Casino Marketing Restart Webinar: Recording Available!

Our own Matt Holliday presented last week as part of a talented panel of experts that took a new look at the casino marketer’s toolbox, with ideas to Restart, Revive, Recharge Your Marketing. You can access the recording at this LINK or by copying and […]

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What to Expect with a Best-in-Class Direct Mail Provider

Do you already have a direct mail provider? Have you been working with the same company for years and think, “Things are going just fine, why make a change?” If you are happy with your current provider, great! But it’s always worth asking the question, […]

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Postal Service Files Market Dominant Price Change

Proposes an Additional $0.9 Billion in Annualized Contributions

WASHINGTON  ̶  On January 15, 2015 the Postal Service filed with the Postal Regulatory Commission (PRC) a Market Dominant price change based on a Consumer Price Index (CPI) cap authority of  1.966%.

The Postal Service believes strongly in the […]

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Will There Be A Postage Increase in 2015?

We have had several clients asking about 2015 postage and whether or not there will be a January increase.  The fact is, nobody knows for sure at this point.  Following are several possible scenarios.

The USPS has the option to file for another CPI (Consumer Price […]

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USPS Mail Delivery Standards – Quick Lookup

Here’s a tool we often use when customers ask us how long it will take for a mailing to get from Point A to Point B.  Just click on the following link:

https://ribbs.usps.gov/modernservicestandards/ssmaps/find_map.cfm

In the upper left corner you can select the Mail Class – First Class […]

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Postal Terminology – CASS vs. NCOA. What’s the difference?

In order to maximize the delivery of your mail, minimize returned mail (which wastes both production and postage costs), keep your database up to date and receive the lowest postage rate, you should always run your list through a CASS and NCOA process. We hear […]

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Purchased Mailing Lists – Nobody is Perfect

When you purchase mailing lists for clients, as we frequently do, please be sure to educate your clients regarding deliverability.  No purchased mailing list is 100% guaranteed so please be sure this is not their expectation before they place an order for a list.  The […]

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