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Want Better Direct Mail Copy? Tighten It Up!

Published July 1, 2021

What’s one of the keys to creating great direct mail copy? Keeping it tight!

Over the years, the amount of copy used in direct mail campaigns has dropped. In fact, according to Who’s Mailing What! (WMW!), a national database of direct mail, the […]

Tagged digital marketing, direct mail, direct mail design, direct mail response rates, direct mail statistics, direct mail strategy, direct mail success, direct mail trends, direct mailers, direct marketing, Mail, mail design, mail piece, mailing content, marketing, marketing communications, multichannel marketing, personalized marketing

Top Reasons Consumers Open Mail

Published June 3, 2021

The more you know about why the mail gets opened, the more you can tweak your campaigns for maximum effectiveness. Recipients’ top reason for opening any direct mail piece is that they are interested in the products or services you offer. But did you […]

Tagged direct mail, direct mail design, direct mail statistics, direct mail strategy, direct mail success, direct mail trends, direct mailers, direct marketing, Mail, mail design, marketing, marketing communications, personalization, personalize, personalized marketing

When It Comes to Typography, Look Like a Pro

Published September 29, 2020

What distinguishes professional communications from amateur ones? Details! Companies putting out professional direct mail, email, and mobile communications take the time to get it right. Here are five very common typography conventions that many companies get wrong, but that can set you apart by […]

Tagged communication, direct mail design, direct mailers, direct marketing, Mail, mail design, mail piece, mailing content, marketing, marketing communications, multichannel marketing, personalized marketing, typography

Kickstart Your Casino Marketing Restart Webinar: Recording Available!

Published May 27, 2020

Our own Matt Holliday presented last week as part of a talented panel of experts that took a new look at the casino marketer’s toolbox, with ideas to Restart, Revive, Recharge Your Marketing. You can access the recording at this LINK or by copying […]

Tagged casino direct mail, casino marketing, direct marketing, Mail, mail piece, mailing content, marketing, marketing communications, marketing strategies for casinos

What to Expect with a Best-in-Class Direct Mail Provider

Published January 23, 2020

Do you already have a direct mail provider? Have you been working with the same company for years and think, “Things are going just fine, why make a change?” If you are happy with your current provider, great! But it’s always worth asking the question, […]

Tagged data compliance, direct mail, direct mail strategy, direct mail success, direct mail trends, direct marketing, laws of direct mail, Mail, mail delivery, mail piece, mail processing, mail tracking, mailing lists, marketing, postage discount, postage rates, reduce postage costs, returned mail, Standard mail, variable data

Postal Service Files Market Dominant Price Change

Published January 27, 2015

Proposes an Additional $0.9 Billion in Annualized Contributions

WASHINGTON ̶ On January 15, 2015 the Postal Service filed with the Postal Regulatory Commission (PRC) a Market Dominant price change based on a Consumer Price Index (CPI) cap authority of 1.966%.

The Postal Service believes strongly in the […]

Tagged direct mail budget, direct mail spending, Mail, postage increase, postage rates, postal rate, usps

Will There Be A Postage Increase in 2015?

Published September 24, 2014

We have had several clients asking about 2015 postage and whether or not there will be a January increase. The fact is, nobody knows for sure at this point. Following are several possible scenarios.

The USPS has the option to file for another CPI (Consumer Price […]

Tagged 2015 Postage Rates, direct mail budget, Mail, Postage, postage increase, postage rates, USPS rate increase

USPS Mail Delivery Standards – Quick Lookup

Published September 10, 2013

Here’s a tool we often use when customers ask us how long it will take for a mailing to get from Point A to Point B. Just click on the following link:

https://ribbs.usps.gov/modernservicestandards/ssmaps/find_map.cfm

In the upper left corner you can select the Mail Class – First Class […]

Tagged drop shipping, Mail, mail delivery, mail delivery time, mail tracking, postage savings, usps, USPS facility closings

Postal Terminology – CASS vs. NCOA. What’s the difference?

Published May 2, 2013

In order to maximize the delivery of your mail, minimize returned mail (which wastes both production and postage costs), keep your database up to date and receive the lowest postage rate, you should always run your list through a CASS and NCOA process. We hear […]

Tagged direct mail budget, Mail, mail delivery, postage savings, reduce postage costs

Purchased Mailing Lists – Nobody is Perfect

Published December 17, 2012

When you purchase mailing lists for clients, as we frequently do, please be sure to educate your clients regarding deliverability. No purchased mailing list is 100% guaranteed so please be sure this is not their expectation before they place an order for a list. The […]

Tagged direct mail, direct mail budget, direct mail spending, direct mailers, Mail, mail delivery, mailing lists, purchased mailing lists, returned mail, returned mail rates, usps

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Want Better Direct Mail Copy? Tighten It Up!

Top Reasons Consumers Open Mail

When It Comes to Typography, Look Like a Pro

Kickstart Your Casino Marketing Restart Webinar: Recording Available!

What to Expect with a Best-in-Class Direct Mail Provider

Postal Service Files Market Dominant Price Change

Will There Be A Postage Increase in 2015?

USPS Mail Delivery Standards – Quick Lookup

Postal Terminology – CASS vs. NCOA. What’s the difference?

Purchased Mailing Lists – Nobody is Perfect

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