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Franklin Client Portal: A Customer Says “Thank You!”

Published December 7, 2021

When we redesigned our Client Portal, we had the goal of creating a cohesive, secure, user-friendly, and data-driven experience. A few years have passed and, in our humble opinion, those goals still ring true. In addition to in-depth tracking analytics, secure file uploads, and proofing, […]

Tagged direct mail, direct mail response rates, direct mail statistics, direct mail strategy, direct mail success, mail delivery

Want Better Direct Mail Copy? Tighten It Up!

Published July 1, 2021

What’s one of the keys to creating great direct mail copy? Keeping it tight!

Over the years, the amount of copy used in direct mail campaigns has dropped. In fact, according to Who’s Mailing What! (WMW!), a national database of direct mail, the amount of […]

Tagged digital marketing, direct mail, direct mail design, direct mail response rates, direct mail statistics, direct mail strategy, direct mail success, direct mail trends, direct mailers, direct marketing, Mail, mail design, mail piece, mailing content, marketing, marketing communications, multichannel marketing, personalized marketing

Direct Mail Motivating More Online Donations

Published July 20, 2012

Donors are more than three times likely to give an online gift in response to a direct mail appeal than an e-appeal, according to a new national study.

The study, conducted on behalf of non-profit advising firm Dunham+Company by research firm Campbell Rinker, found that 17% […]

Tagged direct mail, direct mail response rates, direct mail vs. email, non-profit, non-profit response rates, online giving

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Franklin Client Portal: A Customer Says “Thank You!”

Want Better Direct Mail Copy? Tighten It Up!

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Direct Mail Motivating More Online Donations

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