Top 5 Content Marketing Best Practices

You’ve heard people talk about the value of content marketing. It’s one of the most important ways that people find you. If you are delivering content via digital channels, prospects can immediately click through to learn more. If your content is being provided in print, […]

Tagged , , , , , , , , , , , , , , , ,

Direct Mail Motivating More Online Donations

Donors are more than three times likely to give an online gift in response to a direct mail appeal than an e-appeal, according to a new national study.

The study, conducted on behalf of non-profit advising firm Dunham+Company by research firm Campbell Rinker, found that 17% […]

Tagged , , , , ,