Archives

What to Expect with a Best-in-Class Direct Mail Provider

Do you already have a direct mail provider? Have you been working with the same company for years and think, “Things are going just fine, why make a change?” If you are happy with your current provider, great! But it’s always worth asking the question, […]

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Are You Giving Your Mailing List Enough Love?

Quick! If you had to identify the most important component of your marketing, what would you say? Did you say your mailing list? If so, make sure it gets enough love. Let’s look at some basic steps you should be taking regularly to keep your […]

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USPS Mail Delivery Standards – Quick Lookup

Here’s a tool we often use when customers ask us how long it will take for a mailing to get from Point A to Point B.  Just click on the following link:

https://ribbs.usps.gov/modernservicestandards/ssmaps/find_map.cfm

In the upper left corner you can select the Mail Class – First Class […]

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Postal Terminology – CASS vs. NCOA. What’s the difference?

In order to maximize the delivery of your mail, minimize returned mail (which wastes both production and postage costs), keep your database up to date and receive the lowest postage rate, you should always run your list through a CASS and NCOA process. We hear […]

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Purchased Mailing Lists – Nobody is Perfect

When you purchase mailing lists for clients, as we frequently do, please be sure to educate your clients regarding deliverability.  No purchased mailing list is 100% guaranteed so please be sure this is not their expectation before they place an order for a list.  The […]

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Are You Optimizing Postal Processing to Lower Costs and Improve Mail Deliverability?

As U.S. postal rates continue to rise each year direct marketers are continually challenged to offset these costs, which can represent up to 65% of total direct mail project budgets. Yet many marketers fail to focus their cost-reduction efforts on postage, trying instead to reduce […]

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Eight simple questions to help you choose your direct mail partner

Looking at a new direct mail firm?  Or, re-evaluating your current one?  Here are eight simple questions you can and should ask during your decision-making process.

1.       Are you financially stable?

This is a vitally important question.  Many suppliers are struggling with current trading conditions.  You […]

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USPS Releases List of Mail Processing Facility Closings and Consolidations

As part of its plan to reduce costs by $20 billion, the Postal Service (USPS) released its decisions on closing and consolidating mail processing facilities.  Click here for the complete list of facilities.  There will be no actions taken until May 15, the end date […]

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Take Advantage of Mail Tracking

Aside from the assurance of knowing that your direct mail effort was received by the recipients, there are some significant other takeaways that can benefit you:

• Know how long it takes your mail to arrive

• Find out when individual recipients receive their mail

• Download data […]

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