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The Power of Marketing Local

One of the most powerful consumer trends of
2020 has been the move to the suburbs. Yes, the ‘burbs. The suburbanization of
America is changing the way we live, work, and play.

This trend was in place before the COVID-19 pandemic, but the nationwide health crisis has […]

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When It Comes to Typography, Look Like a Pro

What distinguishes professional communications from amateur ones? Details! Companies putting out professional direct mail, email, and mobile communications take the time to get it right. Here are five very common typography conventions that many companies get wrong, but that can set you apart by doing […]

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Consumers Continue Their Love Affair with Print

Despite the meteoric rise of digital marketing, consumers still have a love affair with print. From direct mail to packaging to signage and in-store displays, print continues to be critical to marketers’ success. It’s not that marketers need to focus on print to the exclusion […]

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Cover Your Bases: Designing for Everyone’s Eyes

When designing a print marketing piece, we tend to think about our target audience in terms of what they buy and what their demographics are, including household income, number of children, and occupation. But what about your audience’s ability to easily read the piece in […]

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Consumers Value Physical Mail, Even In This Digital Era

Multichannel marketing agency RAPP Germany commissioned global measurement firm Nielsen to conduct a study of the effects of different offline and online direct mailing techniques as part of the consumer purchase decision process.

Approximately 1,800 consumers in Germany and the United States participated in the study, which […]

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USPS Postage Discount Program Begins March 1, 2013

We posted earlier about the six postage discount programs being offered by the USPS this year.  You can get the official information here: http://1.usa.gov/Se9pjO

The first of these begins on March 1st and runs through April 30th.  It offers an upfront 2% postage discount by providing […]

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Reminder of 2013 Postal Changes

With the new year almost upon us, we thought we should quickly review USPS changes coming in the new year.

Mail Piece Dimension Change:  The size for folded self-mailers changes on January 5, 2013.  The new maximum is 10 1/2 x 6 inches.  Anything larger than […]

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Mail Piece Dimension Changes Take Effect January 2013

Beginning on January 5, 2013 the USPS is requiring that all folded self-mailers have a maximum size of 10.5″ x 6″.  The current maximum is 11.5″ x 6.125″, the same as letter-sized pieces.

There has been some confusion on whether or not letter-sized pieces (inserted envelopes […]

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Putting the “WOW” Factor in the Mailbox

Getting your mailpiece noticed in the mailbox is the first step in having your offer read.  After all, you’re competing with other direct mail offers, bills, catalogues and more.  Another challenge is having enough marketing “real estate” to fully describe your offer or offers.

Franklin has […]

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Quick Mailpiece Design FAQ

Do invoices and statements have to be mailed First Class?

Yes. According to the USPS, “Matter containing personal information, partially or wholly handwritten or typewritten matter, or bills or statements of account must be mailed as First-Class Mail, unless mailed as Express Mail or Priority Mail, […]

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