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Marketers Identify Their #1 Priority in the Next Five Years

Published April 27, 2021

If you had to name the top priority for marketers today, what would it be? If you said creating a positive Customer Experience (CX), you’d be right. Sure, everybody wants to increase sales, but without a good customer experience, that’s very difficult, if not impossible, […]

Tagged customer engagement, Customer Experience, customer loyalty, customer relationships, CX, data driven marketing strategies, direct mail design, mail design, multichannel customer experience, multichannel marketing, multitouch marketing, personalization, personalize, personalized envelopes, personalized marketing, variable data

Personalization: It Doesn’t Have to Be Complicated

Published August 18, 2020

When it comes to personalization in marketing, both digital and print, are you still on the sidelines? Do you want to give personalization a try, but think it’s too complicated? It doesn’t have to be. Here are five ways to think about personalized marketing to […]

Tagged cross-channel marketing, data driven marketing strategies, digital marketing, drip marketing, marketing, marketing communications, multichannel marketing, personalization, personalize, personalized envelopes, personalized marketing

Consumers Value Physical Mail, Even In This Digital Era

Published July 12, 2013

Multichannel marketing agency RAPP Germany commissioned global measurement firm Nielsen to conduct a study of the effects of different offline and online direct mailing techniques as part of the consumer purchase decision process.

Approximately 1,800 consumers in Germany and the United States participated in the study, which […]

Tagged data driven marketing strategies, direct mail, direct mail trends, direct mailers, envelope design, envelopes, increased response rates, mail design, mail piece, personalized envelopes

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Marketers Identify Their #1 Priority in the Next Five Years

Personalization: It Doesn’t Have to Be Complicated

Consumers Value Physical Mail, Even In This Digital Era

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