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What to Expect with a Best-in-Class Direct Mail Provider

Do you already have a direct mail provider? Have you been working with the same company for years and think, “Things are going just fine, why make a change?” If you are happy with your current provider, great! But it’s always worth asking the question, […]

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Before You Personalize, Do This!

Want to rock the results of your next personalized marketing campaign? Profile before you personalize! What do we mean by that? We mean understanding what your customers look like as aggregate demographic or psychographic groups before you send targeted mailings or personalize to them as […]

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New USPS Website

The USPS created a new website that explores variable data, different mail formats, textures, analytics and more.  It’s visually very appealing and the content contains some good, short videos.  Check it out here:

http://www.irresistiblemail.com/#/

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How to Eliminate Returned Mail

If you’re a direct mailer, you are likely familiar with the sight of trays of mail with these ugly yellow labels.  The USPS identifies these as UAA mail (Undeliverable As Addressed). 6.4% of all standard mail is UAA, and 3.4% of first class mail.

These are […]

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Marketers Seeing Dramatically Higher Response Rates from Direct Mail

Here are some pretty concise and compelling statistics from the Direct Marketing Association.  This spells good news for direct mail marketers.

In 2013, direct mail spending in U.S. reached $44 billion, while teleservices topped $41 billion. Digital media spend (search, display, other) came in at $44.2 […]

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Consumers Value Physical Mail, Even In This Digital Era

Multichannel marketing agency RAPP Germany commissioned global measurement firm Nielsen to conduct a study of the effects of different offline and online direct mailing techniques as part of the consumer purchase decision process.

Approximately 1,800 consumers in Germany and the United States participated in the study, which […]

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USPS Postage Discount Program Begins March 1, 2013

We posted earlier about the six postage discount programs being offered by the USPS this year.  You can get the official information here: http://1.usa.gov/Se9pjO

The first of these begins on March 1st and runs through April 30th.  It offers an upfront 2% postage discount by providing […]

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2013 U.S. AD SPENDING FORECAST

The Ad Age 2013 spending forecast is out and there are a few categories showing significant cuts.  Since this blog focuses primarily on direct mail, we are happy to see that it is alive and well.  Spending is projected to hit $51.5 billion for a […]

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4 DIRECT MAIL STATISTICS YOU CAN’T IGNORE

4 DIRECT MAIL STATISTICS YOU CAN’T IGNORE.

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2013 USPS Promotions & Incentive Programs

To help marketers prepare earlier for its upcoming mail promotions, the U.S. Postal Service for the first time is publishing a yearly promotions calendar. The 2013 Mailing Services Promotions Calendar will include six promotions designed to generate continued interest in the various uses and benefits […]

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