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Persistence Pays Off with 1400% ROI

Published October 8, 2020

Very often, buyers need more than one contact before they make a purchase. Sometimes, especially with more complex sales, they need an entire series of contacts to bring awareness, educate, and answer questions. By using gentle persistence and multiple touches, you can get far better […]

Tagged data driven marketing strategies, direct mail, direct mail ROI, direct mail strategy, direct mail success, direct mail trends, direct mailers, direct marketing, marketing, marketing communications, motivating prospects, multitouch marketing, personalized marketing, ROI

How to Stay in Touch Without Being Annoying

Published September 17, 2020

What makes for great direct mail? It’s content, but it’s also timing and frequency. The ideal number of mailings is often said to be eight to ten per year. However, while repetition is essential, you don’t want to annoy people either. To be effective, you […]

Tagged cross-channel marketing, direct mail, direct mail design, direct mail strategy, direct mail success, direct mail trends, direct mailers, direct marketing, drip marketing, marketing, marketing communications, motivating prospects, personalized marketing

Consumers Continue Their Love Affair with Print

Published June 23, 2020

Despite the meteoric rise of digital marketing, consumers still have a love affair with print. From direct mail to packaging to signage and in-store displays, print continues to be critical to marketers’ success. It’s not that marketers need to focus on print to the exclusion […]

Tagged direct mail, direct mail design, direct mail strategy, direct mail success, direct mail trends, direct mail vs. email, direct mailers, direct marketing, mail design, mail piece, marketing, marketing communications, multichannel marketing, print vs. digital

Introducing CreativiD Multidimensional Finishing

Published May 5, 2020

An emerging trend in print marketing is sensory-enhancing applications that create a more memorable experience for your customers. That’s why we are excited to announce the addition of our new product, CreativiD Multidimensional Finishing! With this new process we can take your marketing campaign to […]

Tagged casino marketing, data driven marketing strategies, digital foil finishing, direct mail, direct mail design, direct mail trends, direct marketing, foil, foil personalization, marketing, multidimensional finishing, personalized marketing, textured varnish, varnish

What to Expect with a Best-in-Class Direct Mail Provider

Published January 23, 2020

Do you already have a direct mail provider? Have you been working with the same company for years and think, “Things are going just fine, why make a change?” If you are happy with your current provider, great! But it’s always worth asking the question, […]

Tagged data compliance, direct mail, direct mail strategy, direct mail success, direct mail trends, direct marketing, laws of direct mail, Mail, mail delivery, mail piece, mail processing, mail tracking, mailing lists, marketing, postage discount, postage rates, reduce postage costs, returned mail, Standard mail, variable data

Before You Personalize, Do This!

Published September 3, 2019

Want to rock the results of your next personalized marketing campaign? Profile before you personalize! What do we mean by that? We mean understanding what your customers look like as aggregate demographic or psychographic groups before you send targeted mailings or personalize to them as […]

Tagged data driven marketing strategies, direct mail, direct mail design, direct mail statistics, direct mail trends, direct marketing, marketing

New USPS Website

Published October 8, 2015

The USPS created a new website that explores variable data, different mail formats, textures, analytics and more. It’s visually very appealing and the content contains some good, short videos. Check it out here:

http://www.irresistiblemail.com/#/

Tagged advantages of direct mail, data driven marketing strategies, direct mail design, direct mail trends, mail piece, marketing

How to Eliminate Returned Mail

Published June 15, 2015

If you’re a direct mailer, you are likely familiar with the sight of trays of mail with these ugly yellow labels. The USPS identifies these as UAA mail (Undeliverable As Addressed). 6.4% of all standard mail is UAA, and 3.4% of first class mail.

These are […]

Tagged direct mail, direct mail budget, direct mail trends, save postage, Standard mail, u s postal service, usps

Marketers Seeing Dramatically Higher Response Rates from Direct Mail

Published September 4, 2014

Here are some pretty concise and compelling statistics from the Direct Marketing Association. This spells good news for direct mail marketers.

In 2013, direct mail spending in U.S. reached $44 billion, while teleservices topped $41 billion. Digital media spend (search, display, other) came in at $44.2 […]

Tagged data driven marketing strategies, direct mail, direct mail spending, direct mail trends, increased response rates

Consumers Value Physical Mail, Even In This Digital Era

Published July 12, 2013

Multichannel marketing agency RAPP Germany commissioned global measurement firm Nielsen to conduct a study of the effects of different offline and online direct mailing techniques as part of the consumer purchase decision process.

Approximately 1,800 consumers in Germany and the United States participated in the study, which […]

Tagged data driven marketing strategies, direct mail, direct mail trends, direct mailers, envelope design, envelopes, increased response rates, mail design, mail piece, personalized envelopes

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Persistence Pays Off with 1400% ROI

How to Stay in Touch Without Being Annoying

Consumers Continue Their Love Affair with Print

Introducing CreativiD Multidimensional Finishing

What to Expect with a Best-in-Class Direct Mail Provider

Before You Personalize, Do This!

New USPS Website

How to Eliminate Returned Mail

Marketers Seeing Dramatically Higher Response Rates from Direct Mail

Consumers Value Physical Mail, Even In This Digital Era

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