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Persistence Pays Off with 1400% ROI

Published October 8, 2020

Very often, buyers need more than one contact before they make a purchase. Sometimes, especially with more complex sales, they need an entire series of contacts to bring awareness, educate, and answer questions. By using gentle persistence and multiple touches, you can get far better […]

Tagged data driven marketing strategies, direct mail, direct mail ROI, direct mail strategy, direct mail success, direct mail trends, direct mailers, direct marketing, marketing, marketing communications, motivating prospects, multitouch marketing, personalized marketing, ROI

How to Stay in Touch Without Being Annoying

Published September 17, 2020

What makes for great direct mail? It’s content, but it’s also timing and frequency. The ideal number of mailings is often said to be eight to ten per year. However, while repetition is essential, you don’t want to annoy people either. To be effective, you […]

Tagged cross-channel marketing, direct mail, direct mail design, direct mail strategy, direct mail success, direct mail trends, direct mailers, direct marketing, drip marketing, marketing, marketing communications, motivating prospects, personalized marketing

Get More from Your Print Budget with Retargeting

Published February 27, 2020

You make a significant investment in your print marketing. Yet even with the most targeted, well-concepted campaign, sometimes you don’t net the sale. Why?

Often, it’s because many conversations need to be kept going before they bear fruit. This is where retargeting comes in. Once a […]

Tagged digital advertising, digital marketing, direct mail, direct mail strategy, direct mail success, direct mailers, direct marketing, lead nurturing, marketing, marketing communications, motivating prospects

How Great Marketers Can Inspire Action

Published October 9, 2013

We, as direct marketers, often consider the people we’re selling to as our target market. But we’re selling to people, not targets. To generate response, it’s essential to understand underlying demographics and interests about your customer. While this is a starting point, it’s not likely […]

Tagged data driven marketing strategies, direct mail, Direct response, increased response rates, inspire action, marketing, marketing strategies for casinos, motivating prospects, purchase motivation

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Persistence Pays Off with 1400% ROI

How to Stay in Touch Without Being Annoying

Get More from Your Print Budget with Retargeting

How Great Marketers Can Inspire Action

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