EMAIL And Its Opportunities For USPS


For 20 years, as the Infographic shows, the US Postal Service (USPS) did not recognize EMAIL as a contender to their organization. In their focus in delivering physical mail, which they performed commendably, they lost track of another part of their […]

Tagged , ,

The Man Who Invented Email

If you’re reading this, you’re online and, as such, you probably have

an email account. But have you ever wondered about the origins of

email? It’s not exactly a cut-and-dried case, as various forms of

electronic messaging have been around since the humble telegraph.

I had the opportunity to […]

Tagged , , ,

Merge email and direct mail to reclaim lost ‘wow’ factor

Like the big mail drops of yesteryear, people are being inundated with

email, which gets ignored and deleted. The “wow” factor, once a

signature of direct mail pieces, is sorely absent in email. Thus, we’re

seeing a resurgence of direct mail. However, direct mail alone can’t

capture what it […]

Tagged , ,

How Far Does Your 44 Cents Go?

When mailing a letter that weighs about one ounce, the U.S. Postal

Service’s 44 cents is one of lowest First Class postage rates. Whether

you are mailing a letter locally or sending a greeting card across

country, it still only costs 44 cents now, but will increase to […]

Tagged , ,