How Personalization Improves Direct Mail Response Rates

Direct mail personalization helps your piece stand out in mailboxes.

Personalization shifts the focus of a direct mail campaign from the company to the customer or client. It seeks to create a connection with the customer or client, which makes them feel valued and appreciated. In […]

Tracking Your Mail Makes All the Difference

Direct mail marketing is very data centric. Marketers are great at leveraging data about their customers and prospects, but many have never thought of leveraging USPS delivery data. The USPS has made many technological advancements over the years to enhance the visibility of mail as […]

2016 Postage Rate Decrease

 For the first time in almost 100 years, the USPS is lowering postage rates.  The average decrease among all classes is about 4%.  The decrease begins Sunday, April 10th.

What this means in real terms is that Standard Class automated mail will go down about a […]

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