What makes for great direct mail? It’s content, but it’s also timing and frequency. The ideal number of mailings is often said to be eight to ten per year. However, while repetition is essential, you don’t want to annoy people either. To be effective, you […]
Saving Money on Print by Using Digital Storefronts
When it comes to ordering print, did you know that you can save money by changing from traditional ordering methods, such as sending email requests or placing orders over the phone, to a streamlined automated storefront? Here are five ways this simple change can boost […]
5 Tips for Marketing During COVID-19
The COVID-19 pandemic has created uncertainty for everyone, including buyers. But this doesn’t mean that people aren’t making purchases. It just means that your marketing should reflect higher sensitivity to the overall challenges they might be facing. Let’s look at five keys to marketing during […]
Personalization: It Doesn’t Have to Be Complicated
When it comes to personalization in marketing, both digital and print, are you still on the sidelines? Do you want to give personalization a try, but think it’s too complicated? It doesn’t have to be. Here are five ways to think about personalized marketing to […]
Consumers Continue Their Love Affair with Print
Despite the meteoric rise of digital marketing, consumers still have a love affair with print. From direct mail to packaging to signage and in-store displays, print continues to be critical to marketers’ success. It’s not that marketers need to focus on print to the exclusion […]
Kickstart Your Casino Marketing Restart Webinar: Recording Available!
Our own Matt Holliday presented last week as part of a talented panel of experts that took a new look at the casino marketer’s toolbox, with ideas to Restart, Revive, Recharge Your Marketing. You can access the recording at this LINK or by copying and […]
Cover Your Bases: Designing for Everyone’s Eyes
When designing a print marketing piece, we tend to think about our target audience in terms of what they buy and what their demographics are, including household income, number of children, and occupation. But what about your audience’s ability to easily read the piece in […]
Introducing CreativiD Multidimensional Finishing
An emerging trend in print marketing is sensory-enhancing applications that create a more memorable experience for your customers. That’s why we are excited to announce the addition of our new product, CreativiD Multidimensional Finishing! With this new process we can take your marketing campaign to […]
COVID-19 Update: We Are Open!
We hope you, your families and your co-workers remain safe and healthy during this unprecedented time in our country and around the world.As we are considered an essential business per the Louisiana governor’s “stay at home” order, our Baton Rouge facility remains open and operational, along […]
Tags: direct mail
Make It Personal: It’s Not Optional Anymore
It used to be that personalizing your marketing, whether digitally or in print, was something that made you stand out. It was something your competitors weren’t doing, so your customers and prospects took notice. Today, personalization has become expected and consumers notice if you are […]
