Most people approach a direct mail campaign in the same order. Pull the list, lock in the message, get the design right, and call it done. That order leaves out the one step that decides whether the campaign works.
Data-Driven Direct Mail: How to Segment Smarter and Sell More
Let’s face it—nobody wants to receive a mail piece that feels like it was meant for someone else. That’s why segmentation is so important. It’s how we make sure the right message lands in the right hands, at the right time.
At its core, […]
5 Ways to Use Direct Mail to Keep Customers Coming Back
Sure, direct mail is a great way to attract new buyers, but it is also a proven way to keep existing customers satisfied. Done right, it reminds people why they love your brand and gives them reasons to stay engaged. Here are five ways […]
3 Ways AI Is Changing the Way You Market
Artificial intelligence (AI) is everywhere these days. It can suggest the best out-of-the-way vacation spots. It can write your work emails and help you visualize new paint colors for your kitchen. While these abilities often take center stage, AI also holds tremendous potential in […]
5 Tips for Breaking Through the Marketing Noise
We regularly hear the phrase, “Break through the marketing clutter.” What does that mean? It means that customers are bombarded with thousands of marketing messages every day. Amidst this cacophony, you must find a way to get your marketing messages seen and heard.
How […]
What Is Drip Marketing? (And Why It Still Works Wonders)
Have you ever browsed a website and then soon afterward started seeing the brand’s name everywhere? A relevant ad pops up in your social media feed. A colorful postcard shows up in your mailbox. You begin receiving helpful product- or service-focused emails. If so, […]
Own The Story Customers Tell About You
You might think your marketing messages, products, and outstanding customer service define your brand. But the truth is, the perceptions of your customers define your brand. It’s what they believe about you, not just what you say about yourself.
So, who’s shaping your brand […]
Want Customers to Remember? Use Print!
If you want to understand the value of print versus digital in marketing, look at the world of education. Studies consistently find that while digital communications have great value in providing top-level information quickly when it comes to processing deeper concepts, print is the […]
Want Increased ROI? Try This!
Buyers have come to expect personalization in all of their marketing communications. They get personalized recommendations from their favorite online stores and are used to seeing their names in the subject lines of marketing emails. They have come to expect personalization in all their […]
Double Your Impact: 5 Proven Ways to Fuse Direct Mail & Email
Should you choose direct mail or email when planning your next marketing campaign? Sometimes, the answer is: “Use both!” The best marketing often happens when you use direct mail and email together. Here are five ways to combine the two channels and achieve great […]
