If you aren’t already using an e-commerce portal to archive, order, and manage your print materials, you are leaving money on the table. How? Let’s look at five costs associated with manual print ordering and management and how you save money using an online storefront […]
5 Tips for Better Omnichannel Campaigns
With your customers being bombarded with so many different channels daily, how do you pick the right channel(s) to get your message across? In an ideal world, you’d use every channel your customers interact with. In the real world, however, very few companies can make […]
5 Tips for Letting Psychology Propel Your Marketing
Today more than ever, effective marketing is based on psychology. Whether you are using direct mail, email, or mobile, these five trends have been growing in importance over the past few years. Why do these trends continue to grow? Because they work.
1. Let your culture […]
Want It to Be Personal? 10 Questions to Ask
According to the research firm McKinsey, 76% of consumers say that receiving personalized communications is a key factor in prompting their consideration of a brand, and 78% say that personalized content makes them more likely to purchase from the brand again. That’s a powerful incentive […]
Creating a Sustainable Package
Consumers are increasingly showing a preference for products that communicate a sustainable message. Two-thirds of consumers say they will pay more for them.[1] Let’s look at some of the top ways you can be sustainable and communicate that message effectively on your packaging.
1. Support recyclability. […]
Personalization Spells “Respect”
You come home from work and discover that you received a direct mail piece. Nice! We all love mail. But then you talk to your neighbor, and they got the same piece in their mailbox. Then you talk to another neighbor, and they got one, […]
5 Ways to Maximize Your Print Investment
Have a limited print budget and want to make the most of it? Even if your dollars are limited, your impact can be significant. Start with focusing your efforts on the customers most likely to give you the best return. Let’s look at four strategies […]
The Best Place to Get Data About Customers? From Customers Themselves!
Just as making an outstanding meal takes the freshest, most flavorful ingredients, creating an exceptional marketing campaign starts with the newest, most accurate data. But what is the best way to get that data? You can purchase a mailing list and third-party data, but it’s […]
Tags: content marketing, cross-channel marketing, customer engagement, customer loyalty, customer relationships, customer surveys, data driven marketing strategies, direct marketing, marketing, marketing communications, multichannel marketing, multitouch marketing, personalization, personalize, personalized marketing
Effective Communication Breeds Customer Loyalty
Are you up for a surprise? In a customer satisfaction study of 10 major industries, nearly three-quarters (72%) of respondents indicated that they were delighted with the products or services they purchased, yet 88% said that they were willing to switch providers for any reason!
How […]
Tags: cross-channel marketing, customer engagement, customer loyalty, customer relationships, customer surveys, direct mail, direct mail design, direct mail strategy, direct marketing, drip marketing, marketing, marketing communications, multi-touch marketing, multichannel customer experience, multichannel marketing, multitouch marketing, personalized marketing
Keep Them Thinking About You
In marketing, there is one thing worth more than gold. It is top of mind. Being top of mind means that when someone thinks about your product category, they think of you. Delivery services? Most people think of FedEx and UPS. Soft drinks? They think […]
