In a world flooded with uncertainty and unrest, consider something radical: Embracing positivity! Themes centered around kindness, compassion, and optimism resonate with today’s consumers. Here are five strategies to infuse positivity into your print and digital designs.
1. Incorporate Uplifting Visuals: Select images that convey strength, […]
While personalization is all around us, not every marketer takes advantage of its benefits. A study from NAPCO Research found that if you aren’t personalizing your direct mail, you’re at a competitive disadvantage.
The research from more than 1,300 marketers in various industry verticals found that […]
Direct mail is a powerful tool for retaining customers and building loyalty. It can remind customers about your brand, offer exclusive discounts or promotions, and provide enticing content that keeps your consumers coming back. Let’s look at five ways to incorporate direct mail into your […]
Lifetime Customer Value (LCV), also known as Customer Lifetime Value (CLV), is a metric that helps you, as a marketer, to understand the total worth of a customer to your business. By focusing on LCV, you can make better-informed decisions on allocating resources effectively, enhancing […]
When selling a product or service, the words you choose matter. It is not just what you say but how you say it. Whether you’re fine-tuning a direct mail headline or crafting the subject line for an email, making subtle tweaks can make a huge […]
If there are two envelopes on the counter, one in color and one in plain white, which one will you look at first? The one in color, of course. There are many statistics on the value of color in marketing, including […]
In today’s digital age, where we are used to hearing, “Go paperless! Go green,” print unfairly gets a bad reputation. However, print is a sustainable choice for businesses looking to minimize their environmental impact. Let’s look at some compelling data points that highlight the sustainability […]
Pay close attention to the envelope to maximize the impact of your direct mail campaigns. The envelope is your mail’s first impression, and optimizing its design can significantly boost your response rates.
Here are five key areas to make your envelope more distinctive, engaging, and eye-catching.
1. […]
With temperatures as high as ever, it’s time to embrace the season of sun, sand, and strategic thinking. While your competitors may have been taking a marketing breather during the laid-back days of summer, you don’t have to. Use this time to gain a competitive […]
In recent years, circular design has gained traction in many industries, including printing and packaging. Circular design aims to minimize waste and maximize the lifespan of products by following the principles of reduce, reuse, and recycle. Not only can embracing circular design lead to significant […]
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