Welcome to the first episode of Franklin’s new video series, Lagniappe. Matthew Holliday, Director of Sales and Marketing, walks you through how we created this beautiful packaging piece for Konica Minolta. Using a sturdy stock ideal for packaging, we printed the vibrant design, applied […]
Marketers Identify Their #1 Priority in the Next Five Years
If you had to name the top priority for marketers today, what would it be? If you said creating a positive Customer Experience (CX), you’d be right. Sure, everybody wants to increase sales, but without a good customer experience, that’s very difficult, if not impossible, […]
Tags: customer engagement, Customer Experience, customer loyalty, customer relationships, CX, data driven marketing strategies, direct mail design, mail design, multichannel customer experience, multichannel marketing, multitouch marketing, personalization, personalize, personalized envelopes, personalized marketing, variable data
Top 5 Content Marketing Best Practices
You’ve heard people talk about the value of content marketing. It’s one of the most important ways that people find you. If you are delivering content via digital channels, prospects can immediately click through to learn more. If your content is being provided in print, […]
Tags: content marketing, cross-channel marketing, customer engagement, customer relationships, data driven marketing strategies, digital marketing, direct mail, direct mail response rates, direct mail strategy, direct marketing, email marketing, marketing, marketing communications, multi-touch marketing, multichannel marketing, multitouch marketing, personalized marketing
9 Eye-Popping Stats on Direct Mail
When it comes to ROI, some channels are just more effective than others. Knowing the effectiveness of each channel puts you in control. For example, did you know that one channel has an open/read rate of 42%? Or that recipients of content sent via this […]
Tags: advantages of direct mail, cross-channel marketing, direct mail, direct mail measurement, direct mail ROI, direct mail statistics, direct mail strategy, direct mail success, direct mail trends, direct mail vs. email, direct mailers, direct marketing, marketing, marketing communications, millennial marketing, multichannel marketing, multitouch marketing
Five “Best in Class” Marketing Elements
Want to be the best? Compete with the best. That’s a powerful motto, whether in sports or business. Here are five marketing strategies used by top marketers that you should be using, as well. Let’s take a look!
Top strategy #1: Break down the […]
Tags: accurate data, customer engagement, customer relationships, data driven marketing strategies, digital marketing, direct marketing, high-quality data, marketing, marketing communications, multichannel customer experience, personalization, personalize, personalized marketing, standardize data, variable data
The Power of Marketing Local
One of the most powerful consumer trends of
2020 has been the move to the suburbs. Yes, the ‘burbs. The suburbanization of
America is changing the way we live, work, and play.
This trend was in place before the COVID-19 pandemic, but the nationwide health crisis has […]
Tags: cross-channel marketing, data driven marketing strategies, digital marketing, direct mail, direct mail design, direct mail strategy, direct mail success, direct mailers, direct marketing, email marketing, mail design, marketing, marketing communications, multichannel marketing, multitouch marketing, personalization, personalize, personalized marketing
Get Your Pre-Game On! 4 Steps to Effective Targeting
When creating any direct mail or email campaign, smart pre-game strategies set you up for the win. While marketers tend to plan for great results by focusing on the right message, offer, and call to action, they can improve their results even more by planning […]
Tags: accurate data, cross-channel marketing, digital marketing, direct mail, direct mail design, direct mail strategy, direct mail success, direct mailers, direct marketing, email marketing, marketing, marketing communications, multi-touch marketing, multichannel marketing, multitouch marketing, personalized marketing
Should You Be Personalizing? The Data Tells the Tale
Recently, McKinsey, a respected business research firm, had this to say about direct mail and email communications:
Customers decide very quickly—in a matter of seconds—whether they like your marketing message. Provide something relevant, and you’ve got a satisfied customer. Miss the mark, however, and they’re […]
Tags: cross-channel marketing, data driven marketing strategies, digital marketing, direct mail, direct mail design, direct mail strategy, direct mail trends, direct mailers, direct marketing, email marketing, marketing, marketing communications, multichannel marketing, personalization, personalize, personalized marketing, variable data
5 Tips for Great Data
Great marketing starts with high-quality data, but to get great results, that data must be a resource you can trust. How do you make sure that you can trust the information you are working with? Here are five tips from Experian, which provides data profiling, […]
QR Codes Connect Marketers and Buyers in Today’s World of Social Distancing
In today’s world of social distancing and working from home, marketers are seeing an exploding use of QR Codes, which connect buyers to marketing and product information in a safe and touchless way. QR Codes give buyers confidence that you value their health and […]
