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Do You Know These 9 Buyer Types?

Do you know who your buyers are? Are they trailblazers? Status seekers? Do they play it safe? Different messaging appeals to different personality types, so it’s helpful to know which categories your customers fall into. Here is the list of “types” created by marketing strategist […]

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9 Components Every Marketing Campaign Must Have

Want to make your marketing campaigns the most effective they can be? Be sure to hit all of the key marketing components. Most marketers know the importance of the list, the message, and the offer, but there are other components, too. Here are nine “must […]

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Before You Personalize, Do This!

Want to rock the results of your next personalized marketing campaign? Profile before you personalize! What do we mean by that? We mean understanding what your customers look like as aggregate demographic or psychographic groups before you send targeted mailings or personalize to them as […]

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Top Reasons to Use More Visual Content

You’ve spent weeks developing the messaging for your Spring Fling mailer or your annual fundraising letter. You know your audience. Your message is on target. The call to action is compelling. You can’t wait to see what happens. The campaign drops and the results are […]

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Introducing the new Franklin Client Portal!

The new Franklin Client Portal offers a more intuitive user interface and in-depth tracking analytics, with 24-7 access to a wealth of job-related information.

15 Printing Mistakes You Need to Avoid

Here’s an illustrated list of the top 15 printing mistakes and errors you should avoid. This article is aimed mainly at inexperienced designers, but there’s also a few tips and further resources in it for seasoned designers, too. We all make mistakes, so here’s a resource that […]

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Global Study: Most People Highly Value Paper and Print

Submitted by: Phil Riebel 06/06/2017

Two Sides publishes key results of global survey on the Attractiveness and Sustainability of Paper and Print

The recent issue of Paper360 (May/June) features consumer survey results on global attitudes towards paper and print, as well as toward corporate environmental claims promoting […]

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A Smarter Way to send Certified Mail

Many businesses find it necessary to send letters via Certified Mail. These include collections, legal notices, insurance information and other important documents. One major headache has been filling out forms and green cards manually, and often facing long waits at the post office.

The USPS has […]

Address Change Service (ACS) – Harnessing Its Benefits

In June of 2015, we wrote on this blog about how ACS can reduce your Undeliverable As Addressed (UAA) Mail and, in the process, save you on return mail fees – currently $1.17 per piece.  Click here to read that post: http://gofranklingo.com/blog/index.php/2015/06/15/how-to-eliminate-returned-mail/

A large number of […]

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Drivetime Marketing – Tips, Tools and Tricks to Drive Your Marketing

The latest Drivetime Marketing podcast features Franklin’s Craig Chumney and Matt Holliday.  Did you know Millennials are responding to direct mail? That was a surprise. We guess mail isn’t dead, after all.

To listen to the complete podcast and pick up some tricks and tips to help […]

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