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Avoid the USPS’s Top Mailing Mistake

In the world of direct mail, creativity is everything. You want to design pieces that stand out and catch the customer’s eye. But be careful! Sometimes this leads to designing mail pieces in nonstandard sizes that, in some cases, can make the mailpiece undeliverable. Failure […]

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Unleashing the Power of Top-of-Mind Awareness

In marketing, being “top of mind” means being the first brand or product that comes to mind when a shopper thinks of a particular industry, category, or need. For example, when someone says “soda,” what comes to mind? Coca-Cola? Pepsi? When someone says “electronics,” is […]

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Relevance: The Key to Success in Personalized Printing Campaigns

The ability to tailor documents with precision, incorporating variables like gender, income, and geographic location, holds immense potential in print and email marketing. But savvy marketers know that data points, by themselves, don’t make communication effective. So what does? Relevance.

Relevance is the secret ingredient that […]

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Marketing Lessons: Avoid These 5 Mistakes to Boost Your Strategy and Results

Marketers learn from what some do well and from what others don’t. Either way, they learn. Let’s look at five “don’ts” we can take away from the mistakes of others.  See any you need to fix in your marketing?

1. Don’t complicate.

Not every marketing communication needs […]

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Case Study: The Power of a “Thank You” Note

When you are shipping products, do you include a simple thank you? You might be surprised by what a difference it can make. Most buyers open the box, take out their purchase, and recycle it with little thought. But opening the package to find a […]

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Making Content Marketing Work for You

One of the fastest-growing types of marketing is content marketing. Why? Because it works. Content marketing positions you as a thought leader, establishes credibility, and is often the gateway to your customers discovering your business. One study found, for example, that year-over-year growth in unique […]

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The Marketing Importance of an Authentic Voice

Whether you are writing copy for direct mail, email, or mobile video, it is essential to be authentic. Indeed, Stackla has found that 90% of shoppers say that authenticity is important when deciding which brands they like and support. But maintaining an authentic voice doesn’t […]

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4 Things Direct Mail Does That Email Can’t

As a marketer, you know the value of email. You may also see the value of print marketing. But do you know the areas where one is better than another? Let’s look at four places where direct mail beats out email and does things email […]

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Not All Targeted Marketing Looks the Same

Targeting is the foundation of any highly effective marketing campaign, but there are different ways to slice and dice your list based on your marketing goals. Here are four different ways to target your audience. Which approach might work best for your next marketing campaign?

1. […]

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What Matters More Than Products, Services, and Price? Customer Experience!

When two companies offer similar products, what differentiates one from another? It’s more than the price. There is something even more critical when it comes right down to it. It’s the customer experience.

While “customer experience” can be an overused buzzword, there is a lot of […]

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