With temperatures as high as ever, it’s time to embrace the season of sun, sand, and strategic thinking. While your competitors may have been taking a marketing breather during the laid-back days of summer, you don’t have to. Use this time to gain a competitive […]
Want to Be More Sustainable? Embrace Circular Design
In recent years, circular design has gained traction in many industries, including printing and packaging. Circular design aims to minimize waste and maximize the lifespan of products by following the principles of reduce, reuse, and recycle. Not only can embracing circular design lead to significant […]
Want to Keep Your Customers Loyal? Do This!
Did you know that loyal customers purchase more frequently, have larger basket sizes, and are more receptive to upsells? It’s no wonder two-thirds of most businesses’ sales come from existing customers.[1] Once you win those customers, you want to keep them!
Here are four steps to […]
Got Value? Find It, Market It, Reap the Profits
A well-defined business value proposition is crucial for attracting and retaining customers. This proposition communicates a company’s unique benefits and value, setting it apart from competitors.
Here are some ordinary value propositions from famous brands:
Apple: “Think different.” Apple’s value proposition is centered around innovation, design, and […]
5 Tips for Boosting Your Donor Retention Rate
The average donor retention rate for nonprofits is between 40% and 45%. That means for every 100 donors you have, only 40-45 will donate the following year. But what if you could retain more of them? Imagine the impact on your mission!
The key to retaining […]
5 Surprising Ways to Market with Packaging
Packaging is one of your most essential marketing tools if you sell products on the retail shelf. When buyers decide between two products, labels and packaging can be the deciding factor. When buyers plan to purchase one product, great labels and packaging can entice them […]
Creative Gatefolds That Get Attention
Want to get your customers’ attention? Incorporate creative folds that add dimension and interest. Gatefolds, in particular, are cost-effective tools that add high interest and engagement to your pieces. Whether you are producing marketing collateral, event invitations, or direct mail, these fun, creative folds can […]
What’s Drip Marketing and Why Should You Care?
A strategy of regular, strategically timed communications can have a powerful influence on shopper behavior. That’s why drip marketing is so important. In a drip marketing campaign, the business sends (drips) regular marketing communications, typically through multiple channels, to move a prospect through the sales […]
Email: The Perfect Direct Mail Add-On
Want to increase the effectiveness of your direct mail campaigns? Add a branded email with the same design components as the direct mail piece so that they are part of an integrated campaign. Adding branded email as a secondary touch doubles the customer’s brand exposure […]
5 Ways to Maximize Direct Mail for Nonprofits
If you’re a nonprofit, you know how critical direct mail is to your fundraising. In fact, according to MobileCause, donors are three times more likely to give online in response to a direct mail appeal than an email. Here are five tips to maximize your […]
