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Creating Customer Loyalty

What does it take to create customer loyalty, the kind of loyalty that makes customers stick with you, even when their favorite sales representative, hair stylist or financial advisor moves on?

Here are some tips from the experts.

1. Know your customer base. Customer bases are not […]

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6 Principles of Marketing Persuasion

Understanding buyer psychology is key to grabbing consumers’ attention and getting people to buy. The 6 Principles of Marketing Persuasion by Dr. Robert Cialdini is one of the most influential models in this approach. Cialdini’s six principles—scarcity, reciprocity, authority, social proof, liking, and consistency—can help […]

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5 Tips for Data You Can Trust

The success of your marketing campaigns hinges on having excellent, reliable data. But how can you be sure that you are working with data you can trust? Here are five tips for getting it right.

1. Clean and update your data. When was the last time […]

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During Times of Uncertainty, Market Like a Leader

In today’s times of uncertainty, it can be challenging to know how to strike the right tone. While consumer spending remains strong, there is still much uncertainty about the future. Some Americans are doing quite well. Others are still struggling. For marketers, this means crafting […]

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Designing an Effective Postcard

One of the best ways to use direct mail is to use postcards. Postcards are an inexpensive way to get your message in front of potential customers, and when done well, they can produce great results. How do you design a direct mail postcard that […]

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Turning a Bank from “Stodgy” to “Personal”

Do you always need lots of data to make your mailings seem personal? No. Take the example of MB Financial, a Chicago-based financial institution that used segmentation to achieve great results. It’s a formula that any company can follow to make its mailings feel more […]

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Why Our Brains Prefer Direct Mail Over Email

Want to geek out on marketing science? Check out neuromarketing, a field examining consumers’ responses to marketing stimuli. Neuroscience looks at how the brain receives and processes information, and neuromarketing looks specifically at the impact of this process on the various marketing channels. Spoiler alert: […]

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Four Data “Buckets” and How They Can Benefit Your Messaging

Shoppers today expect their marketing messages to be highly targeted to their wants and needs. The good news is there is a ton of data for use in targeting, whether you gather it yourself or purchase it from a reputable list company. But what are […]

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Using Packaging as a Marketing Tool

When a shopper walks into the store, even if they aren’t looking for something in your product category, the proper packaging can entice them to make a purchase they hadn’t planned. That’s why packaging should be considered part of your marketing toolbox. Here are five […]

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What Is Reciprocity? How Can It Boost Sales?

It’s happened to all of us. We receive a fundraising mailer that includes a set of free address labels or an inexpensive bookmark. There is no obligation to donate, yet we feel compelled to give anyway because of the gift. This is the power of […]

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