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Category Archives: Uncategorized
Still Hesitating on Personalization?
While personalization is all around us, not every marketer takes advantage of its benefits. A study from NAPCO Research found that if you aren’t personalizing your direct mail, you’re at a competitive disadvantage.
The research from more than 1,300 marketers in various industry verticals found that […]
Tagged data driven marketing strategies, direct mail, direct mail design, direct mail strategy, direct mailers, direct marketing, marketing, marketing communications, personalized marketing, usps
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5 Ways to Use Direct Mail for Customer Retention
Direct mail is a powerful tool for retaining customers and building loyalty. It can remind customers about your brand, offer exclusive discounts or promotions, and provide enticing content that keeps your consumers coming back. Let’s look at five ways to incorporate direct mail into your […]
Tagged data driven marketing strategies, direct mail, direct mail design, direct mail strategy, direct mailers, direct marketing, marketing, marketing communications, personalized marketing, usps
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Benefits of Adding Lifetime Customer Value (LCV) to Your Marketing Metrics
Lifetime Customer Value (LCV), also known as Customer Lifetime Value (CLV), is a metric that helps you, as a marketer, to understand the total worth of a customer to your business. By focusing on LCV, you can make better-informed decisions on allocating resources effectively, enhancing […]
Tagged data driven marketing strategies, direct mail, direct mail design, direct mail strategy, direct mailers, direct marketing, marketing, marketing communications, personalized marketing, usps
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Crafting Copy that Converts: Details Matter
When selling a product or service, the words you choose matter. It is not just what you say but how you say it. Whether you’re fine-tuning a direct mail headline or crafting the subject line for an email, making subtle tweaks can make a huge […]
Tagged data driven marketing strategies, direct mail, direct mail design, direct mail strategy, direct mailers, direct marketing, marketing, marketing communications, personalized marketing, usps
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Should You Add Color to Your Envelopes?
If there are two envelopes on the counter, one in color and one in plain white, which one will you look at first? The one in color, of course. There are many statistics on the value of color in marketing, including […]
Tagged data driven marketing strategies, direct mail, direct mail design, direct mail strategy, direct mailers, direct marketing, marketing, marketing communications, personalized marketing, usps
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Embracing Print as a Sustainable Marketing Strategy
In today’s digital age, where we are used to hearing, “Go paperless! Go green,” print unfairly gets a bad reputation. However, print is a sustainable choice for businesses looking to minimize their environmental impact. Let’s look at some compelling data points that highlight the sustainability […]
Tagged data driven marketing strategies, direct mail, direct mail design, direct mail strategy, direct mailers, direct marketing, marketing, marketing communications, personalized marketing, usps
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Five Key Areas of the Direct Mail Envelope to Captivate Your Audience
Pay close attention to the envelope to maximize the impact of your direct mail campaigns. The envelope is your mail’s first impression, and optimizing its design can significantly boost your response rates.
Here are five key areas to make your envelope more distinctive, engaging, and eye-catching.
1. […]
Tagged data driven marketing strategies, direct mail, direct mail design, direct mail strategy, direct mailers, direct marketing, marketing, marketing communications, personalized marketing, usps
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Gear Up Your Marketing Strategy for Summer Success
With temperatures as high as ever, it’s time to embrace the season of sun, sand, and strategic thinking. While your competitors may have been taking a marketing breather during the laid-back days of summer, you don’t have to. Use this time to gain a competitive […]
Tagged direct mail, direct mail design, direct mail strategy, direct mailers, direct marketing, marketing, marketing communications, personalized marketing
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Want to Be More Sustainable? Embrace Circular Design
In recent years, circular design has gained traction in many industries, including printing and packaging. Circular design aims to minimize waste and maximize the lifespan of products by following the principles of reduce, reuse, and recycle. Not only can embracing circular design lead to significant […]
Tagged data driven marketing strategies, direct mail, direct mail design, direct mail strategy, direct mailers, direct marketing, marketing, personalized marketing, usps
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Want to Keep Your Customers Loyal? Do This!
Did you know that loyal customers purchase more frequently, have larger basket sizes, and are more receptive to upsells? It’s no wonder two-thirds of most businesses’ sales come from existing customers.[1] Once you win those customers, you want to keep them!
Here are four steps to […]
Tagged data driven marketing strategies, direct mail, direct mail design, direct mail strategy, direct mailers, direct marketing, marketing, marketing communications, personalized marketing, usps
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