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Category Archives: Uncategorized
Turning a Bank from “Stodgy” to “Personal”
Do you always need lots of data to make your mailings seem personal? No. Take the example of MB Financial, a Chicago-based financial institution that used segmentation to achieve great results. It’s a formula that any company can follow to make its mailings feel more […]
Tagged data driven marketing strategies, direct mail, direct mail design, direct mail strategy, direct mailers, direct marketing, marketing, marketing communications, personalized marketing, usps
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Why Our Brains Prefer Direct Mail Over Email
Want to geek out on marketing science? Check out neuromarketing, a field examining consumers’ responses to marketing stimuli. Neuroscience looks at how the brain receives and processes information, and neuromarketing looks specifically at the impact of this process on the various marketing channels. Spoiler alert: […]
Tagged data driven marketing strategies, direct mail, direct mail design, direct mail strategy, direct mailers, direct marketing, marketing, marketing communications, personalized marketing, usps
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Four Data “Buckets” and How They Can Benefit Your Messaging
Shoppers today expect their marketing messages to be highly targeted to their wants and needs. The good news is there is a ton of data for use in targeting, whether you gather it yourself or purchase it from a reputable list company. But what are […]
Tagged data driven marketing strategies, direct mail, direct mail design, direct mail strategy, direct mailers, direct marketing, marketing, marketing communications, personalized marketing, usps
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Using Packaging as a Marketing Tool
When a shopper walks into the store, even if they aren’t looking for something in your product category, the proper packaging can entice them to make a purchase they hadn’t planned. That’s why packaging should be considered part of your marketing toolbox. Here are five […]
Tagged data driven marketing strategies, direct mail, direct mail design, direct mail strategy, direct mailers, direct marketing, marketing, marketing communications, personalized marketing, usps
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What Is Reciprocity? How Can It Boost Sales?
It’s happened to all of us. We receive a fundraising mailer that includes a set of free address labels or an inexpensive bookmark. There is no obligation to donate, yet we feel compelled to give anyway because of the gift. This is the power of […]
Tagged data driven marketing strategies, direct mail, direct mail design, direct mail strategy, direct mailers, direct marketing, marketing, marketing communications, personalized marketing, usps
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Want Better Profits? Open an Online Storefront
If you aren’t already using an e-commerce portal to archive, order, and manage your print materials, you are leaving money on the table. How? Let’s look at five costs associated with manual print ordering and management and how you save money using an online storefront […]
Tagged data driven marketing strategies, direct mail, direct mail design, direct mail strategy, direct mailers, direct marketing, marketing, marketing communications, personalized marketing
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5 Tips for Better Omnichannel Campaigns
With your customers being bombarded with so many different channels daily, how do you pick the right channel(s) to get your message across? In an ideal world, you’d use every channel your customers interact with. In the real world, however, very few companies can make […]
Tagged data driven marketing strategies, direct mail, direct mail design, direct mail strategy, direct mailers, direct marketing, marketing, marketing communications, personalized marketing
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5 Tips for Letting Psychology Propel Your Marketing
Today more than ever, effective marketing is based on psychology. Whether you are using direct mail, email, or mobile, these five trends have been growing in importance over the past few years. Why do these trends continue to grow? Because they work.
1. Let your culture […]
Tagged data driven marketing strategies, direct mail, direct mail design, direct mail strategy, direct mailers, direct marketing, marketing, marketing communications, personalized marketing
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Want It to Be Personal? 10 Questions to Ask
According to the research firm McKinsey, 76% of consumers say that receiving personalized communications is a key factor in prompting their consideration of a brand, and 78% say that personalized content makes them more likely to purchase from the brand again. That’s a powerful incentive […]
Tagged data driven marketing strategies, direct mail, direct mail design, direct mail strategy, direct mailers, direct marketing, marketing, marketing communications, personalized marketing
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Creating a Sustainable Package
Consumers are increasingly showing a preference for products that communicate a sustainable message. Two-thirds of consumers say they will pay more for them.[1] Let’s look at some of the top ways you can be sustainable and communicate that message effectively on your packaging.
1. Support recyclability. […]
Tagged data driven marketing strategies, direct mail, direct mail design, direct mail strategy, direct mailers, direct marketing, marketing, marketing communications, personalized marketing
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