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Archives for July 2023

During Times of Uncertainty, Market Like a Leader

Published July 25, 2023

In today’s times of uncertainty, it can be challenging to know how to strike the right tone. While consumer spending remains strong, there is still much uncertainty about the future. Some Americans are doing quite well. Others are still struggling. For marketers, this means crafting […]

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Designing an Effective Postcard

Published July 12, 2023

One of the best ways to use direct mail is to use postcards. Postcards are an inexpensive way to get your message in front of potential customers, and when done well, they can produce great results. How do you design a direct mail postcard that […]

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Turning a Bank from “Stodgy” to “Personal”

Published July 5, 2023

Do you always need lots of data to make your mailings seem personal? No. Take the example of MB Financial, a Chicago-based financial institution that used segmentation to achieve great results. It’s a formula that any company can follow to make its mailings feel more […]

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