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What Matters More Than Products, Services, and Price? Customer Experience!

When two companies offer similar products, what differentiates one from another? It’s more than the price. There is something even more critical when it comes right down to it. It’s the customer experience.

While “customer experience” can be an overused buzzword, there is a lot of […]

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Want More Donations? Choose Print!

For nonprofits, every dollar they spend on overhead, administration, and marketing is a dollar not spent on their mission. Not surprisingly, there is an intense focus on which marketing channels are most effective. So which channel works best for nonprofits? A study by YouGov provides […]

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Want the Ticket to Converting Higher End Buyers? Try Personas!

If you are trying to sell costume jewelry and organic smoothies, price and opportunity might motivate customers to purchase spontaneously or switch from a competitor. But if you sell higher-end or more complex products, it often takes a different approach.

Let’s say you are a pediatric […]

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