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Archives for December 2023

Making Sense of Omni, Multi, Cross, and Integrated Channel Marketing

Published December 19, 2023

As you seek to break through the marketing clutter, the more channels, the better. Pairings such as print with email, email with social media, and social media with print will result in higher response rates than any single channel alone. As you plan your efforts, […]

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10 Items for Your Pre-Design Packaging Checklist

Published December 12, 2023

Whether you are sitting down to design your first folding carton package or your hundredth, it helps to have a pre-design checklist. This ensures that your packaging looks and performs its best. Here are ten considerations you don’t want to overlook.

Target audience: Who is the […]

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Avoid the USPS’s Top Mailing Mistake

Published December 5, 2023

In the world of direct mail, creativity is everything. You want to design pieces that stand out and catch the customer’s eye. But be careful! Sometimes this leads to designing mail pieces in nonstandard sizes that, in some cases, can make the mailpiece undeliverable. Failure […]

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