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DO YOU KNOW HOW TO TRACK THE ROI OF YOUR DIRECT MAIL?

Measuring your successes against your cost is incredibly important. Chances are you’ve created goals for your campaigns, and understanding your return on investment can ultimately help you further the success of your business. Let’s take a look at how you can not only track the […]

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U.S. Paper Recovery Rate Sets Record in 2015

The U.S. paper recovery rate increased by 1.4 percentage points in 2015 to a record-high 66.8 percent. The previous high point of 66.4 percent was recorded in 2011.

The paper recovery rate measured 33.5 percent back in 1990, which was the base year against which the […]