Baton Rouge | Memphis

Blog

News

Library

Archives

Silos Are for Farmers, Not Marketers

Published February 9, 2022

Got a silo problem? If you’re like most companies doing targeted and personalized marketing, you do. You may have plenty of customer data, but it might be in different places (silos), and these places often aren’t talking to each other. As a result, your marketing […]

Tagged , , , , , , , , , , , , , , , , ,

9 Eye-Popping Stats on Direct Mail

Published March 30, 2021

When it comes to ROI, some channels are just more effective than others. Knowing the effectiveness of each channel puts you in control. For example, did you know that one channel has an open/read rate of 42%? Or that recipients of content sent via this […]

Tagged , , , , , , , , , , , , , , , ,

Casino Direct Mail: Competing on Experience or Price?

Published June 27, 2016

Some brands chose to compete on experience while others compete on price. Given the two options why would you pick price?

One of our first clients was a database marketing specialist. Through working with them, we were afforded the opportunity to talk to marketers about how […]

Tagged , , ,

DO YOU KNOW HOW TO TRACK THE ROI OF YOUR DIRECT MAIL?

Published May 12, 2016

Measuring your successes against your cost is incredibly important. Chances are you’ve created goals for your campaigns, and understanding your return on investment can ultimately help you further the success of your business. Let’s take a look at how you can not only track the […]

Tagged , , ,

Who We Are

What We Do

Why We Rock

News

Who We Help

Resource Library

Baton Rouge | Memphis

Copyright © 2024 Franklin Press, Inc. All rights reserved.