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9 Eye-Popping Stats on Direct Mail

When it comes to ROI, some channels are just more effective than others. Knowing the effectiveness of each channel puts you in control. For example, did you know that one channel has an open/read rate of 42%? Or that recipients of content sent via this […]

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Casino Direct Mail: Competing on Experience or Price?

Some brands chose to compete on experience while others compete on price. Given the two options why would you pick price?

One of our first clients was a database marketing specialist. Through working with them, we were afforded the opportunity to talk to marketers about how […]

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DO YOU KNOW HOW TO TRACK THE ROI OF YOUR DIRECT MAIL?

Measuring your successes against your cost is incredibly important. Chances are you’ve created goals for your campaigns, and understanding your return on investment can ultimately help you further the success of your business. Let’s take a look at how you can not only track the […]

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