Archives

Do Self-Mailers Have Benefits Over Direct Mail Envelopes? You Bet!

For many businesses, direct mail letters are their “go-to.” They are inexpensive to produce, can include BREs and other inserts, and depending on the design, can seem more personal than self-mailers. Still, the popularity of self-mailers is growing. They, too, are inexpensive and have many […]

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Lagniappe #3: Returned Mail – Yellow Stickers, Be Gone!

In this episode of Lagniappe, Matthew Holliday explores the tangled web that is returned and undeliverable mail…you know, those pesky yellow stickers no one likes to see! He uncovers some interesting facts about how undeliverable mail is handled, and provides a game-changing solution that can […]

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Postage Rate Increase – May 2015

On May 7, 2015 the PRC approved a rate increase applied for by the USPS.  The increase goes into effect May 31, 2015 and applies to all classes of mail. On average the increase is less than 2%.  The increase for Standard Mail is about 1/3 […]

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Regulators approve US Postal Service price increases set for April

Postal regulators in the United States have given the green light to Postal Service price changes planned to take effect from 26 April, 2015.

The Postal Regulatory Commission approved both adjustments to First Class Mail services as well as for competitive express and parcel shipping changes.

The […]

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Postal Service Files Market Dominant Price Change

Proposes an Additional $0.9 Billion in Annualized Contributions

WASHINGTON  ̶  On January 15, 2015 the Postal Service filed with the Postal Regulatory Commission (PRC) a Market Dominant price change based on a Consumer Price Index (CPI) cap authority of  1.966%.

The Postal Service believes strongly in the […]

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Marketers Seeing Dramatically Higher Response Rates from Direct Mail

Here are some pretty concise and compelling statistics from the Direct Marketing Association.  This spells good news for direct mail marketers.

In 2013, direct mail spending in U.S. reached $44 billion, while teleservices topped $41 billion. Digital media spend (search, display, other) came in at $44.2 […]

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Eight Point Plan to Mail Smarter in 2014

With the 2014 postage increase have come some challenges.  Specifically, what can mailers do to help reduce the impact of the postage increase?  We have come up with an eight point plan to help do just that.  This content was originally mailed to our clients […]

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2014 Postage Rate Tables & Increases

Here are the 2014 postage rates that take effect on January 26, 2014.  The table contains both the new rates, 2013 rates and variances by dollar amount and percentage.  First class and standard mail both have average increases of just under 6%.  The PRC approved […]

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2014 Postal Rate Increase

Regulators on Tuesday approved a temporary price hike of 3 cents for a first-class stamp, bringing the charge to 49 cents a letter in an effort to help the Postal Service recover from severe mail decreases brought on by the 2008 economic downturn.  The cost […]

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2014 USPS Promotional Schedule

The USPS has released its 2014 promotional calendar.  Mailers can receive various discounts from 2% to 15% by taking advantage of these promotions.  The promotions for 2014 represent a significant increase from the past two years.  Here they are at a glance:

February 1 – March […]

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