Franklin

Silos Are for Farmers, Not Marketers

Published February 9, 2022

Got a silo problem? If you’re like most companies doing targeted and personalized marketing, you do. You may have plenty of customer data, but it might be in different places (silos), and these places often aren’t talking to each other. As a result, your marketing […]

Do Self-Mailers Have Benefits Over Direct Mail Envelopes? You Bet!

Published September 23, 2021

For many businesses, direct mail letters are their “go-to.” They are inexpensive to produce, can include BREs and other inserts, and depending on the design, can seem more personal than self-mailers. Still, the popularity of self-mailers is growing. They, too, are inexpensive and have many […]

Tagged direct mail, direct mail budget, direct mail design, direct mail spending, direct mail strategy, direct mail success, direct mailers, direct marketing, envelope design, mail delivery, mail design, mail piece, marketing, marketing communications

Lagniappe #3: Returned Mail – Yellow Stickers, Be Gone!

Published August 26, 2021

In this episode of Lagniappe, Matthew Holliday explores the tangled web that is returned and undeliverable mail…you know, those pesky yellow stickers no one likes to see! He uncovers some interesting facts about how undeliverable mail is handled, and provides a game-changing solution that can […]

Tagged ACS, direct mail, direct mail budget, direct mail spending, direct mail strategy, direct mail success, direct mailers, FranklinForward ACS, returned mail, returned mail rates, undeliverable mail, usps

Postage Rate Increase – May 2015

Published May 8, 2015

On May 7, 2015 the PRC approved a rate increase applied for by the USPS. The increase goes into effect May 31, 2015 and applies to all classes of mail. On average the increase is less than 2%. The increase for Standard Mail is about 1/3 […]

Tagged direct mail, direct mail budget, direct mail spending, direct mailers, drop shipping, Postage, postage increase, postage rates, Postal Update

Regulators approve US Postal Service price increases set for April

Published March 2, 2015

Postal regulators in the United States have given the green light to Postal Service price changes planned to take effect from 26 April, 2015.

The Postal Regulatory Commission approved both adjustments to First Class Mail services as well as for competitive express and parcel shipping changes.

The […]

Tagged direct mail budget, direct mail spending, Postage, postage increase, postage rates, usps, USPS rate increase

Postal Service Files Market Dominant Price Change

Published January 27, 2015

Proposes an Additional $0.9 Billion in Annualized Contributions

WASHINGTON ̶ On January 15, 2015 the Postal Service filed with the Postal Regulatory Commission (PRC) a Market Dominant price change based on a Consumer Price Index (CPI) cap authority of 1.966%.

The Postal Service believes strongly in the […]

Tagged direct mail budget, direct mail spending, Mail, postage increase, postage rates, postal rate, usps

Marketers Seeing Dramatically Higher Response Rates from Direct Mail

Published September 4, 2014

Here are some pretty concise and compelling statistics from the Direct Marketing Association. This spells good news for direct mail marketers.

In 2013, direct mail spending in U.S. reached $44 billion, while teleservices topped $41 billion. Digital media spend (search, display, other) came in at $44.2 […]

Tagged data driven marketing strategies, direct mail, direct mail spending, direct mail trends, increased response rates

Eight Point Plan to Mail Smarter in 2014

Published February 12, 2014

With the 2014 postage increase have come some challenges. Specifically, what can mailers do to help reduce the impact of the postage increase? We have come up with an eight point plan to help do just that. This content was originally mailed to our clients […]

Tagged 2014 postage rates, 8 ways to mail smarter, direct mail budget, direct mail spending, postage increase, postage rates, postage savings, QR code response rate, save on postage, save postage, usps, USPS rate increase

2014 Postage Rate Tables & Increases

Published January 7, 2014

Here are the 2014 postage rates that take effect on January 26, 2014. The table contains both the new rates, 2013 rates and variances by dollar amount and percentage. First class and standard mail both have average increases of just under 6%. The PRC approved […]

Tagged 2014 postage increase, 2014 postage rates, direct mail budget, direct mail spending, postage increase, postage rates, save postage, usps, USPS rate increase

2014 Postal Rate Increase

Published December 26, 2013

Regulators on Tuesday approved a temporary price hike of 3 cents for a first-class stamp, bringing the charge to 49 cents a letter in an effort to help the Postal Service recover from severe mail decreases brought on by the 2008 economic downturn. The cost […]

Tagged 2014 postage rates, 2014 postal rate increase, direct mail budget, direct mail spending, drop shipping, postage increase, postage rates, second ounce free, usps, USPS rate increase

Franklin

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Silos Are for Farmers, Not Marketers

Do Self-Mailers Have Benefits Over Direct Mail Envelopes? You Bet!

Lagniappe #3: Returned Mail – Yellow Stickers, Be Gone!

Postage Rate Increase – May 2015

Regulators approve US Postal Service price increases set for April

Postal Service Files Market Dominant Price Change

Marketers Seeing Dramatically Higher Response Rates from Direct Mail

Eight Point Plan to Mail Smarter in 2014

2014 Postage Rate Tables & Increases

2014 Postal Rate Increase

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