Archives

Silos Are for Farmers, Not Marketers

Published February 9, 2022

Got a silo problem? If you’re like most companies doing targeted and personalized marketing, you do. You may have plenty of customer data, but it might be in different places (silos), and these places often aren’t talking to each other. As a result, your marketing […]

Tagged accurate data, data driven marketing strategies, digital marketing, direct mail, direct mail budget, direct mail design, direct mail measurement, direct mail spending, direct mail statistics, direct mail strategy, direct mail success, direct mailers, direct marketing, marketing, marketing communications, personalized marketing, standardize data, variable data

Lagniappe #5: Happy Holidays / Tips for Next Year’s Marketing Campaigns

Published December 2, 2021

In this special holiday edition of Lagniappe, Matthew Holliday sends Hol(L)iday wishes on behalf of the Franklin team, and shares several tips to keep in mind as you plan for the upcoming year’s marketing campaigns. Covering everything from Address Resolution Service to oversized postcards to […]

Tagged accurate data, Address Change Service, Address Resolution Service, ARS, data driven marketing strategies, direct mail, direct mail design, direct mail strategy, direct mailers, direct marketing, high-quality data, Informed Delivery, marketing, marketing communications, National Change of Address, NCOA, personalized marketing, standardize data, USPS Informed Delivery, variable data

Lagniappe #4: Franklin Insider Newsletter & Wrap

Published October 5, 2021

In September’s episode of Lagniappe, Matthew Holliday talks through the details of our Summer 2021 Franklin Insider Newsletter mailing, which was featured in the latest edition of WhatTheyThink! magazine, highlighting the power of embellished print marketing. We used our CreativiD dimensional embellishment system to create […]

Tagged data driven marketing strategies, digital foil, digital foil finishing, direct mail, direct mail design, direct mailers, direct marketing, foil, foil personalization, marketing, marketing communications, personalized marketing, textured varnish, variable data, varnish

Marketers Identify Their #1 Priority in the Next Five Years

Published April 27, 2021

If you had to name the top priority for marketers today, what would it be? If you said creating a positive Customer Experience (CX), you’d be right. Sure, everybody wants to increase sales, but without a good customer experience, that’s very difficult, if not impossible, […]

Tagged customer engagement, Customer Experience, customer loyalty, customer relationships, CX, data driven marketing strategies, direct mail design, mail design, multichannel customer experience, multichannel marketing, multitouch marketing, personalization, personalize, personalized envelopes, personalized marketing, variable data

Five “Best in Class” Marketing Elements

Published March 18, 2021

Want to be the best? Compete with the best. That’s a powerful motto, whether in sports or business. Here are five marketing strategies used by top marketers that you should be using, as well. Let’s take a look!

Top strategy #1: Break down the […]

Tagged accurate data, customer engagement, customer relationships, data driven marketing strategies, digital marketing, direct marketing, high-quality data, marketing, marketing communications, multichannel customer experience, personalization, personalize, personalized marketing, standardize data, variable data

Should You Be Personalizing? The Data Tells the Tale

Published February 2, 2021

Recently, McKinsey, a respected business research firm, had this to say about direct mail and email communications:

Customers decide very quickly—in a matter of seconds—whether they like your marketing message. Provide something relevant, and you’ve got a satisfied customer. Miss the mark, however, and they’re […]

Tagged cross-channel marketing, data driven marketing strategies, digital marketing, direct mail, direct mail design, direct mail strategy, direct mail trends, direct mailers, direct marketing, email marketing, marketing, marketing communications, multichannel marketing, personalization, personalize, personalized marketing, variable data

5 Tips for Great Data

Published January 21, 2021

Great marketing starts with high-quality data, but to get great results, that data must be a resource you can trust. How do you make sure that you can trust the information you are working with? Here are five tips from Experian, which provides data profiling, […]

Tagged accurate data, data driven marketing strategies, digital marketing, direct mail, direct mail strategy, direct mail success, direct marketing, email marketing, Experian, high-quality data, marketing, marketing communications, personalized marketing, standardize data, variable data

Make It Personal: It’s Not Optional Anymore

Published April 21, 2020

It used to be that personalizing your marketing, whether digitally or in print, was something that made you stand out. It was something your competitors weren’t doing, so your customers and prospects took notice. Today, personalization has become expected and consumers notice if you are […]

Tagged data driven marketing strategies, digital marketing, direct marketing, marketing, marketing communications, personalization, personalize, personalized marketing, variable data

What to Expect with a Best-in-Class Direct Mail Provider

Published January 23, 2020

Do you already have a direct mail provider? Have you been working with the same company for years and think, “Things are going just fine, why make a change?” If you are happy with your current provider, great! But it’s always worth asking the question, […]

Tagged data compliance, direct mail, direct mail strategy, direct mail success, direct mail trends, direct marketing, laws of direct mail, Mail, mail delivery, mail piece, mail processing, mail tracking, mailing lists, marketing, postage discount, postage rates, reduce postage costs, returned mail, Standard mail, variable data

Using Dynamic QR Codes to Deliver Variable Content

Published March 20, 2012

By now, most people know what a QR Code® is. They’re everywhere – in magazine ads, newspapers, billboards and direct mail pieces. By-and-large the code, when scanned with a mobile device, takes the user to static content. Typically it points to a web page containing […]

Tagged casino marketing, direct mail, dynamic QR codes, qr code, variable data, variable data QR codes