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Make It Personal: It’s Not Optional Anymore

It used to be that personalizing your marketing, whether digitally or in print, was something that made you stand out. It was something your competitors weren’t doing, so your customers and prospects took notice. Today, personalization has become expected and consumers notice if you are […]

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What to Expect with a Best-in-Class Direct Mail Provider

Do you already have a direct mail provider? Have you been working with the same company for years and think, “Things are going just fine, why make a change?” If you are happy with your current provider, great! But it’s always worth asking the question, […]

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Using Dynamic QR Codes to Deliver Variable Content

By now, most people know what a QR Code® is.  They’re everywhere – in magazine ads, newspapers, billboards and direct mail pieces.  By-and-large the code, when scanned with a mobile device, takes the user to static content.  Typically it points to a web page containing […]

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