Archives

Lagniappe #5: Happy Holidays / Tips for Next Year’s Marketing Campaigns

Published December 2, 2021

In this special holiday edition of Lagniappe, Matthew Holliday sends Hol(L)iday wishes on behalf of the Franklin team, and shares several tips to keep in mind as you plan for the upcoming year’s marketing campaigns. Covering everything from Address Resolution Service to oversized postcards to […]

Tagged accurate data, Address Change Service, Address Resolution Service, ARS, data driven marketing strategies, direct mail, direct mail design, direct mail strategy, direct mailers, direct marketing, high-quality data, Informed Delivery, marketing, marketing communications, National Change of Address, NCOA, personalized marketing, standardize data, USPS Informed Delivery, variable data

Why Informed Delivery Might Be Your New Multichannel Best Friend

Published December 1, 2020

Want to turn your traditional mailing into a multichannel, multi-touch campaign at no extra cost? To create an effective multichannel campaign, you don’t have to do anything extra beyond sending out your mail. The United States Postal Service does the rest.

It’s called USPS Informed Delivery, […]

Tagged cross-channel marketing, direct mail, direct mail design, direct mail success, direct mail trends, Informed Delivery, marketing, marketing communications, multi-touch marketing, multichannel customer experience, multichannel marketing, multitouch marketing, personalized marketing, United States Postal Service, usps, USPS Informed Delivery