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Top 5 Content Marketing Best Practices

You’ve heard people talk about the value of content marketing. It’s one of the most important ways that people find you. If you are delivering content via digital channels, prospects can immediately click through to learn more. If your content is being provided in print, […]

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9 Eye-Popping Stats on Direct Mail

When it comes to ROI, some channels are just more effective than others. Knowing the effectiveness of each channel puts you in control. For example, did you know that one channel has an open/read rate of 42%? Or that recipients of content sent via this […]

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The Power of Marketing Local

One of the most powerful consumer trends of
2020 has been the move to the suburbs. Yes, the ‘burbs. The suburbanization of
America is changing the way we live, work, and play.

This trend was in place before the COVID-19 pandemic, but the nationwide health crisis has […]

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Get Your Pre-Game On! 4 Steps to Effective Targeting

When creating any direct mail or email campaign, smart pre-game strategies set you up for the win. While marketers tend to plan for great results by focusing on the right message, offer, and call to action, they can improve their results even more by planning […]

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QR Codes Connect Marketers and Buyers in Today’s World of Social Distancing

In today’s world of social distancing and working from home, marketers are seeing an exploding use of QR Codes, which connect buyers to marketing and product information in a safe and touchless way. QR Codes give buyers confidence that you value their health and […]

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Why Informed Delivery Might Be Your New Multichannel Best Friend

Want to turn your traditional mailing into a multichannel, multi-touch campaign at no extra cost? To create an effective multichannel campaign, you don’t have to do anything extra beyond sending out your mail. The United States Postal Service does the rest. 

It’s called USPS Informed Delivery, […]

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Want to Sell More? Make Your Marketing Customer-Centric

Your customer communications, whether print, email, or mobile, are the face of your business. If your conversation isn’t meaningful, your products never get noticed. That’s why customer-centricity (or making the customer central to every interaction) is critical to your success. Here are five steps to […]

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Touch Your Customers with Surveys and Watch Sales Grow

It’s a standard rule of thumb in marketing. It costs 10 times less to keep the customers you have than to generate new ones. This means one of the best uses of your marketing dollars is to maintain customer loyalty. One of the easiest ways […]

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Persistence Pays Off with 1400% ROI

Very often, buyers need more than one contact before they make a purchase. Sometimes, especially with more complex sales, they need an entire series of contacts to bring awareness, educate, and answer questions. By using gentle persistence and multiple touches, you can get far better […]

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