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Is Brand Awareness Worth the Investment?

Published July 15, 2021

We all want to sell more products and services, and for decades, brand awareness has been the subject of research and study. Is this a good investment of your marketing dollars? To what extent does brand awareness truly influence the final purchase decision? As it […]

Want Better Direct Mail Copy? Tighten It Up!

Published July 1, 2021

What’s one of the keys to creating great direct mail copy? Keeping it tight!

Over the years, the amount of copy used in direct mail campaigns has dropped. In fact, according to Who’s Mailing What! (WMW!), a national database of direct mail, the amount of […]

Tagged digital marketing, direct mail, direct mail design, direct mail response rates, direct mail statistics, direct mail strategy, direct mail success, direct mail trends, direct mailers, direct marketing, Mail, mail design, mail piece, mailing content, marketing, marketing communications, multichannel marketing, personalized marketing

5 Tips for Using Print and Digital Communications to Build Trust

Published June 17, 2021

Never has trust between customers and brands been more critical. As e-commerce continues to grow, both for health and convenience, a gap is growing, too—between brands and their customers. Trust bridges the gap. Here are five ways you can use your print and digital communications […]

Tagged cross-channel marketing, customer engagement, customer loyalty, customer relationships, digital marketing, direct mail, direct mail design, direct mail strategy, direct marketing, email marketing, mail design, mailing content, marketing, marketing communications, multichannel customer experience, multichannel marketing, personalized marketing

When It Comes to Typography, Look Like a Pro

Published September 29, 2020

What distinguishes professional communications from amateur ones? Details! Companies putting out professional direct mail, email, and mobile communications take the time to get it right. Here are five very common typography conventions that many companies get wrong, but that can set you apart by doing […]

Tagged communication, direct mail design, direct mailers, direct marketing, Mail, mail design, mail piece, mailing content, marketing, marketing communications, multichannel marketing, personalized marketing, typography

Kickstart Your Casino Marketing Restart Webinar: Recording Available!

Published May 27, 2020

Our own Matt Holliday presented last week as part of a talented panel of experts that took a new look at the casino marketer’s toolbox, with ideas to Restart, Revive, Recharge Your Marketing. You can access the recording at this LINK or by copying and […]

Tagged casino direct mail, casino marketing, direct marketing, Mail, mail piece, mailing content, marketing, marketing communications, marketing strategies for casinos

9 Components Every Marketing Campaign Must Have

Published September 23, 2019

Want to make your marketing campaigns the most effective they can be? Be sure to hit all of the key marketing components. Most marketers know the importance of the list, the message, and the offer, but there are other components, too. Here are nine “must […]

Tagged data driven marketing strategies, direct mail, direct marketing, email marketing, mailing content, marketing, visual content

USPS Language for Class of Mail Regarding Personal Information

Published April 3, 2012

Did you know that the postal service closely monitors Standard mail to make sure that mailers are not including just transactional content? For example, a mailer could send out a change-in-terms notice mailing, including the last four digits of the recipients account number, via Standard […]

Tagged direct mail, First class mail, mailing content, postage rates, postage savings, postal regulations, Standard mail, usps, USPS regulations

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Is Brand Awareness Worth the Investment?

Want Better Direct Mail Copy? Tighten It Up!

5 Tips for Using Print and Digital Communications to Build Trust

When It Comes to Typography, Look Like a Pro

Kickstart Your Casino Marketing Restart Webinar: Recording Available!

9 Components Every Marketing Campaign Must Have

USPS Language for Class of Mail Regarding Personal Information

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