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What to Expect with a Best-in-Class Direct Mail Provider

Do you already have a direct mail provider? Have you been working with the same company for years and think, “Things are going just fine, why make a change?” If you are happy with your current provider, great! But it’s always worth asking the question, […]

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How to Eliminate Returned Mail

If you’re a direct mailer, you are likely familiar with the sight of trays of mail with these ugly yellow labels.  The USPS identifies these as UAA mail (Undeliverable As Addressed). 6.4% of all standard mail is UAA, and 3.4% of first class mail.

These are […]

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USPS Language for Class of Mail Regarding Personal Information

Did you know that the postal service closely monitors Standard mail to make sure that mailers are not including just transactional content?  For example, a mailer could send out a change-in-terms notice mailing, including the last four digits of the recipients account number, via  Standard […]

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