Archives

9 Eye-Popping Stats on Direct Mail

Published March 30, 2021

When it comes to ROI, some channels are just more effective than others. Knowing the effectiveness of each channel puts you in control. For example, did you know that one channel has an open/read rate of 42%? Or that recipients of content sent via this […]

Tagged advantages of direct mail, cross-channel marketing, direct mail, direct mail measurement, direct mail ROI, direct mail statistics, direct mail strategy, direct mail success, direct mail trends, direct mail vs. email, direct mailers, direct marketing, marketing, marketing communications, millennial marketing, multichannel marketing, multitouch marketing

Five “Best in Class” Marketing Elements

Published March 18, 2021

Want to be the best? Compete with the best. That’s a powerful motto, whether in sports or business. Here are five marketing strategies used by top marketers that you should be using, as well. Let’s take a look!

Top strategy #1: Break down the […]

Tagged accurate data, customer engagement, customer relationships, data driven marketing strategies, digital marketing, direct marketing, high-quality data, marketing, marketing communications, multichannel customer experience, personalization, personalize, personalized marketing, standardize data, variable data

The Power of Marketing Local

Published March 3, 2021

One of the most powerful consumer trends of
2020 has been the move to the suburbs. Yes, the ‘burbs. The suburbanization of
America is changing the way we live, work, and play.

This trend was in place before the COVID-19 pandemic, but the nationwide health crisis has […]

Tagged cross-channel marketing, data driven marketing strategies, digital marketing, direct mail, direct mail design, direct mail strategy, direct mail success, direct mailers, direct marketing, email marketing, mail design, marketing, marketing communications, multichannel marketing, multitouch marketing, personalization, personalize, personalized marketing