Franklin

5 Fun Stats to Inform Your Fundraising

Published January 13, 2022

As a nonprofit, you know the importance of personalized direct mail. Most likely, you are already personalizing your mailers by the donor’s name, giving history, and often household income. But are there other data points that could help? Here are some exciting statistics that, while […]

9 Eye-Popping Stats on Direct Mail

Published March 30, 2021

When it comes to ROI, some channels are just more effective than others. Knowing the effectiveness of each channel puts you in control. For example, did you know that one channel has an open/read rate of 42%? Or that recipients of content sent via this […]

Tagged advantages of direct mail, cross-channel marketing, direct mail, direct mail measurement, direct mail ROI, direct mail statistics, direct mail strategy, direct mail success, direct mail trends, direct mail vs. email, direct mailers, direct marketing, marketing, marketing communications, millennial marketing, multichannel marketing, multitouch marketing

Why Does Channel Selection Matter?

Published December 17, 2019

When it comes to choosing marketing channels, marketers can make many assumptions. Millennials always want digital, the Silent Generation wants print, but the reality is often far different. As marketers, if we don’t pay attention to how consumers want to engage with us, we can […]

Tagged data driven marketing strategies, digital marketing, direct marketing, email marketing, marketing, marketing strategies for casinos, millennial marketing

Keep the Conversation Going!

Published November 7, 2019

When do you engage with your customers? Is it only when you want to sell them something? If so, consider extending the conversation. Customers are more loyal when they feel that you care about them personally, not just the bottom line, so here are three […]

Tagged data driven marketing strategies, digital marketing, direct marketing, email marketing, marketing, millennial marketing

Drivetime Marketing – Tips, Tools and Tricks to Drive Your Marketing

Published December 6, 2016

The latest Drivetime Marketing podcast features Franklin’s Craig Chumney and Matt Holliday. Did you know Millennials are responding to direct mail? That was a surprise. We guess mail isn’t dead, after all.

To listen to the complete podcast and pick up some tricks and tips to help […]

Tagged direct mail, millennial marketing

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5 Fun Stats to Inform Your Fundraising

9 Eye-Popping Stats on Direct Mail

Why Does Channel Selection Matter?

Keep the Conversation Going!

Drivetime Marketing – Tips, Tools and Tricks to Drive Your Marketing

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