Franklin

9 Eye-Popping Stats on Direct Mail

Published March 30, 2021

When it comes to ROI, some channels are just more effective than others. Knowing the effectiveness of each channel puts you in control. For example, did you know that one channel has an open/read rate of 42%? Or that recipients of content sent via this […]

Tagged advantages of direct mail, cross-channel marketing, direct mail, direct mail measurement, direct mail ROI, direct mail statistics, direct mail strategy, direct mail success, direct mail trends, direct mail vs. email, direct mailers, direct marketing, marketing, marketing communications, millennial marketing, multichannel marketing, multitouch marketing

5 Keys to Customer Acquisition

Published November 18, 2019

Without direct mail, customer acquisition falls flat. Sound like a bold claim? It is, but there’s a reason—it’s true. Many direct marketers can attest that, without direct mail, their customer acquisition efforts would be less successful.

What makes direct mail so powerful?

1. It is the […]

Tagged advantages of direct mail, direct mail, direct mail design, direct mail ROI, direct mail strategy, direct mail success, direct mailers, direct marketing

New USPS Website

Published October 8, 2015

The USPS created a new website that explores variable data, different mail formats, textures, analytics and more. It’s visually very appealing and the content contains some good, short videos. Check it out here:

http://www.irresistiblemail.com/#/

Tagged advantages of direct mail, data driven marketing strategies, direct mail design, direct mail trends, mail piece, marketing

Reading from Paper or Reading from Screens. What do U.S. Consumers Prefer?

Published June 23, 2015

Two Sides has released the results of a new survey into the preferences of U.S. consumers for printed and digital communications.

The results highlight that 88% of respondents indicate that they understand, retain or use information better when they read print on paper compared to lower percentages […]

Tagged advantages of direct mail, direct mail, paper vs. digital, sustainability

Direct Mail Neurology. Who knew?

Published June 18, 2012

According to a case study, on behalf of Britain’s Royal Mail , by leading global research agency, Millward Brown, functional Magnetic Resonance Imagery (fMRI) scanning comparing tangible materials (a.k.a., mail) to digital messaging showed that print, (a.k.a., mail):

Leaves a deeper footprint in the brain – […]

Tagged advantages of direct mail, direct mail, Mail, neurology, print vs. digital

Franklin

Blog

News

Library

Archives

9 Eye-Popping Stats on Direct Mail

5 Keys to Customer Acquisition

New USPS Website

Reading from Paper or Reading from Screens. What do U.S. Consumers Prefer?

Direct Mail Neurology. Who knew?

Search

Recent Posts

Archives

Who We Are

What We Do

Why We Rock

News

Who We Help

Resource Library