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Want to Keep Your Customers Loyal? Do This!

Did you know that loyal customers purchase more frequently, have larger basket sizes, and are more receptive to upsells? It’s no wonder two-thirds of most businesses’ sales come from existing customers.[1] Once you win those customers, you want to keep them!

Here are four steps to […]

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Got Value? Find It, Market It, Reap the Profits

A well-defined business value proposition is crucial for attracting and retaining customers. This proposition communicates a company’s unique benefits and value, setting it apart from competitors.  

Here are some ordinary value propositions from famous brands:

Apple: “Think different.” Apple’s value proposition is centered around innovation, design, and […]

5 Tips for Boosting Your Donor Retention Rate

The average donor retention rate for nonprofits is between 40% and 45%. That means for every 100 donors you have, only 40-45 will donate the following year. But what if you could retain more of them? Imagine the impact on your mission!

The key to retaining […]