Archives

QR Code Campaign Results

QR codes – we see them more and more places.  But, do they work?  Do consumers scan the codes with their mobile devices and respond to the back-end content?

We recently conducted a campaign for an auto dealership that was offering a free 42″ flat panel […]

Tagged , , , ,

Direct Mail Spending Expected to Increase

Advertising Age Magazine reports that direct mail expenditures will show an increase of 2.9% in 2011.  Here is the annual breakdown for all marketing segments (in $ Billions):

TV – 58.8

Radio – 16.4

Magazine – 18.6

Newspaper – 27.2

Outdoor – 7.3

Internet – 25.9

Direct Mail – 49.0

Telemarketing – 50.3

Sales […]

Tagged , ,

Merry Christmas from Franklin!