Advertising Age Magazine reports that direct mail expenditures will show an increase of 2.9% in 2011. Here is the annual breakdown for all marketing segments (in $ Billions):
TV – 58.8
Radio – 16.4
Magazine – 18.6
Newspaper – 27.2
Outdoor – 7.3
Internet – 25.9
Direct Mail – 49.0
Telemarketing – 50.3
Sales Promotion – 66.0
Public Relations – 3.6
Event Sponsorship – 23.9
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