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Lagniappe #3: Returned Mail – Yellow Stickers, Be Gone!

In this episode of Lagniappe, Matthew Holliday explores the tangled web that is returned and undeliverable mail…you know, those pesky yellow stickers no one likes to see! He uncovers some interesting facts about how undeliverable mail is handled, and provides a game-changing solution that can […]

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9×6 Postcards Will Qualify for Presorted First-Class Postcard Rates!

Beginning August 29th, the maximum size for postcards to qualify for the “preferred” Presorted First-Class Postcard rate in increasing. The previous maximum size was 6” x 4.25” – which limited the amount of value-added content that could be included. As a recognition of their desire […]

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Is Brand Awareness Worth the Investment?

We all want to sell more products and services, and for decades, brand awareness has been the subject of research and study. Is this a good investment of your marketing dollars? To what extent does brand awareness truly influence the final purchase decision? As it […]

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Postage Update

Originally, the exigent price increase that took place in January 2014 in order to recoup losses from the depression was set to expire in August of this year.  Due to a recalculation of the actual loss incurred, the PRC (Postal Regulatory Commission) has ruled that […]

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How to Eliminate Returned Mail

If you’re a direct mailer, you are likely familiar with the sight of trays of mail with these ugly yellow labels.  The USPS identifies these as UAA mail (Undeliverable As Addressed). 6.4% of all standard mail is UAA, and 3.4% of first class mail.

These are […]

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Important Postage Update

Court Rules on end to 2014 Exigent Rate Increase

On Friday, June 5, 2015,  the DC Court of Appeals issued its decision on the exigent rate case.  The court affirmed the most significant element of the ruling by the Postal Regulatory Commission back in late 2013, namely, […]

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Postage Rate Increase – May 2015

On May 7, 2015 the PRC approved a rate increase applied for by the USPS.  The increase goes into effect May 31, 2015 and applies to all classes of mail. On average the increase is less than 2%.  The increase for Standard Mail is about 1/3 […]

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Regulators approve US Postal Service price increases set for April

Postal regulators in the United States have given the green light to Postal Service price changes planned to take effect from 26 April, 2015.

The Postal Regulatory Commission approved both adjustments to First Class Mail services as well as for competitive express and parcel shipping changes.

The […]

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Postal Service Files Market Dominant Price Change

Proposes an Additional $0.9 Billion in Annualized Contributions

WASHINGTON  ̶  On January 15, 2015 the Postal Service filed with the Postal Regulatory Commission (PRC) a Market Dominant price change based on a Consumer Price Index (CPI) cap authority of  1.966%.

The Postal Service believes strongly in the […]

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Will There Be A Postage Increase in 2015?

We have had several clients asking about 2015 postage and whether or not there will be a January increase.  The fact is, nobody knows for sure at this point.  Following are several possible scenarios.

The USPS has the option to file for another CPI (Consumer Price […]

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