Franklin

Silos Are for Farmers, Not Marketers

Published February 9, 2022

Got a silo problem? If you’re like most companies doing targeted and personalized marketing, you do. You may have plenty of customer data, but it might be in different places (silos), and these places often aren’t talking to each other. As a result, your marketing […]

Do Self-Mailers Have Benefits Over Direct Mail Envelopes? You Bet!

Published September 23, 2021

For many businesses, direct mail letters are their “go-to.” They are inexpensive to produce, can include BREs and other inserts, and depending on the design, can seem more personal than self-mailers. Still, the popularity of self-mailers is growing. They, too, are inexpensive and have many […]

Tagged direct mail, direct mail budget, direct mail design, direct mail spending, direct mail strategy, direct mail success, direct mailers, direct marketing, envelope design, mail delivery, mail design, mail piece, marketing, marketing communications

Lagniappe #3: Returned Mail – Yellow Stickers, Be Gone!

Published August 26, 2021

In this episode of Lagniappe, Matthew Holliday explores the tangled web that is returned and undeliverable mail…you know, those pesky yellow stickers no one likes to see! He uncovers some interesting facts about how undeliverable mail is handled, and provides a game-changing solution that can […]

Tagged ACS, direct mail, direct mail budget, direct mail spending, direct mail strategy, direct mail success, direct mailers, FranklinForward ACS, returned mail, returned mail rates, undeliverable mail, usps

9×6 Postcards Will Qualify for Presorted First-Class Postcard Rates!

Published August 12, 2021

Beginning August 29th, the maximum size for postcards to qualify for the “preferred” Presorted First-Class Postcard rate in increasing. The previous maximum size was 6” x 4.25” – which limited the amount of value-added content that could be included. As a recognition of their desire […]

Tagged content marketing, cross-channel marketing, direct mail, direct mail budget, direct mail design, direct mail strategy, direct marketing, First class mail, first class mail rate, marketing, marketing communications, multichannel marketing, postage rates, usps

Is Brand Awareness Worth the Investment?

Published July 15, 2021

We all want to sell more products and services, and for decades, brand awareness has been the subject of research and study. Is this a good investment of your marketing dollars? To what extent does brand awareness truly influence the final purchase decision? As it […]

Tagged brand awareness, content marketing, cross-channel marketing, digital marketing, direct mail budget, direct marketing, drip marketing, mail design, mailing content, marketing, marketing communications, multi-touch marketing, multichannel marketing, multitouch marketing, personalized marketing

Postage Update

Published August 3, 2015

Originally, the exigent price increase that took place in January 2014 in order to recoup losses from the depression was set to expire in August of this year. Due to a recalculation of the actual loss incurred, the PRC (Postal Regulatory Commission) has ruled that […]

Tagged direct mail budget, Postage, postage rates, usps

How to Eliminate Returned Mail

Published June 15, 2015

If you’re a direct mailer, you are likely familiar with the sight of trays of mail with these ugly yellow labels. The USPS identifies these as UAA mail (Undeliverable As Addressed). 6.4% of all standard mail is UAA, and 3.4% of first class mail.

These are […]

Tagged direct mail, direct mail budget, direct mail trends, save postage, Standard mail, u s postal service, usps

Important Postage Update

Published June 8, 2015

Court Rules on end to 2014 Exigent Rate Increase

On Friday, June 5, 2015, the DC Court of Appeals issued its decision on the exigent rate case. The court affirmed the most significant element of the ruling by the Postal Regulatory Commission back in late 2013, namely, […]

Tagged direct mail, direct mail budget, Postage, postage increase, postal rate, usps, USPS rate increase

Postage Rate Increase – May 2015

Published May 8, 2015

On May 7, 2015 the PRC approved a rate increase applied for by the USPS. The increase goes into effect May 31, 2015 and applies to all classes of mail. On average the increase is less than 2%. The increase for Standard Mail is about 1/3 […]

Tagged direct mail, direct mail budget, direct mail spending, direct mailers, drop shipping, Postage, postage increase, postage rates, Postal Update

Regulators approve US Postal Service price increases set for April

Published March 2, 2015

Postal regulators in the United States have given the green light to Postal Service price changes planned to take effect from 26 April, 2015.

The Postal Regulatory Commission approved both adjustments to First Class Mail services as well as for competitive express and parcel shipping changes.

The […]

Tagged direct mail budget, direct mail spending, Postage, postage increase, postage rates, usps, USPS rate increase

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Silos Are for Farmers, Not Marketers

Do Self-Mailers Have Benefits Over Direct Mail Envelopes? You Bet!

Lagniappe #3: Returned Mail – Yellow Stickers, Be Gone!

9×6 Postcards Will Qualify for Presorted First-Class Postcard Rates!

Is Brand Awareness Worth the Investment?

Postage Update

How to Eliminate Returned Mail

Important Postage Update

Postage Rate Increase – May 2015

Regulators approve US Postal Service price increases set for April

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