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Shoppers: How Brands Treat People Matters

Published November 18, 2021

How brands treat people during national crises like a global pandemic impacts shoppers’ purchase decisions. This means that even subtle elements in your direct mail, email, and newsletter messaging matter—a lot.

This is the finding of Global Web Index (GWI), one of the premier players in […]

Tagged brand awareness, content marketing, data driven marketing strategies, direct mail, direct mail design, direct mail strategy, direct marketing, email marketing, marketing, marketing communications, multichannel customer experience, multichannel marketing, multitouch marketing, personalization, personalize, personalized marketing

Is Brand Awareness Worth the Investment?

Published July 15, 2021

We all want to sell more products and services, and for decades, brand awareness has been the subject of research and study. Is this a good investment of your marketing dollars? To what extent does brand awareness truly influence the final purchase decision? As it […]

Tagged brand awareness, content marketing, cross-channel marketing, digital marketing, direct mail budget, direct marketing, drip marketing, mail design, mailing content, marketing, marketing communications, multi-touch marketing, multichannel marketing, multitouch marketing, personalized marketing