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The Best Place to Get Data About Customers? From Customers Themselves!

Just as making an outstanding meal takes the freshest, most flavorful ingredients, creating an exceptional marketing campaign starts with the newest, most accurate data. But what is the best way to get that data? You can purchase a mailing list and third-party data, but it’s […]

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Silos Are for Farmers, Not Marketers

Got a silo problem? If you’re like most companies doing targeted and personalized marketing, you do. You may have plenty of customer data, but it might be in different places (silos), and these places often aren’t talking to each other. As a result, your marketing […]

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Lessons Learned from Real-Life Split Testing

If you want to know what’s working, test it. Is this recipe better than that one? Is this pair of shoes more comfortable than those? Marketing is no different. By taking a portion of your list and testing one element at a time, you can […]

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Lagniappe #5: Happy Holidays / Tips for Next Year’s Marketing Campaigns

In this special holiday edition of Lagniappe, Matthew Holliday sends Hol(L)iday wishes on behalf of the Franklin team, and shares several tips to keep in mind as you plan for the upcoming year’s marketing campaigns. Covering everything from Address Resolution Service to oversized postcards to […]

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Shoppers: How Brands Treat People Matters

How brands treat people during national crises like a global pandemic impacts shoppers’ purchase decisions. This means that even subtle elements in your direct mail, email, and newsletter messaging matter—a lot.

This is the finding of Global Web Index (GWI), one of the premier players in […]

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Customer Retention Ideas That Don’t Involve Price

Since the start of the coronavirus pandemic, businesses have faced challenges due to the growing instability in brand relationships. Especially during the early days of the pandemic, buyers often switched brands due to changes in availability, logistics, and their own economic situations. This quickly challenged […]

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Lagniappe #4: Franklin Insider Newsletter & Wrap

In September’s episode of Lagniappe, Matthew Holliday talks through the details of our Summer 2021 Franklin Insider Newsletter mailing, which was featured in the latest edition of WhatTheyThink! magazine, highlighting the power of embellished print marketing. We used our CreativiD dimensional embellishment system to create […]

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Marketers Identify Their #1 Priority in the Next Five Years

If you had to name the top priority for marketers today, what would it be? If you said creating a positive Customer Experience (CX), you’d be right. Sure, everybody wants to increase sales, but without a good customer experience, that’s very difficult, if not impossible, […]

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Top 5 Content Marketing Best Practices

You’ve heard people talk about the value of content marketing. It’s one of the most important ways that people find you. If you are delivering content via digital channels, prospects can immediately click through to learn more. If your content is being provided in print, […]

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Five “Best in Class” Marketing Elements

Want to be the best? Compete with the best. That’s a powerful motto, whether in sports or business. Here are five marketing strategies used by top marketers that you should be using, as well. Let’s take a look!

Top strategy #1: Break down the […]

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