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The Power of Marketing Local

Published March 3, 2021

One of the most powerful consumer trends of
2020 has been the move to the suburbs. Yes, the ‘burbs. The suburbanization of
America is changing the way we live, work, and play.

This trend was in place before the COVID-19 pandemic, but the nationwide health crisis has […]

Should You Be Personalizing? The Data Tells the Tale

Published February 2, 2021

Recently, McKinsey, a respected business research firm, had this to say about direct mail and email communications:

Customers decide very quickly—in a matter of seconds—whether they like your marketing message. Provide something relevant, and you’ve got a satisfied customer. Miss the mark, however, and they’re […]

Tagged cross-channel marketing, data driven marketing strategies, digital marketing, direct mail, direct mail design, direct mail strategy, direct mail trends, direct mailers, direct marketing, email marketing, marketing, marketing communications, multichannel marketing, personalization, personalize, personalized marketing, variable data

Great marketing starts with high-quality data, but to get great results, that data must be a resource you can trust. How do you make sure that you can trust the information you are working with? Here are five tips from Experian, which provides data profiling, […]

Tagged accurate data, data driven marketing strategies, digital marketing, direct mail, direct mail strategy, direct mail success, direct marketing, email marketing, Experian, high-quality data, marketing, marketing communications, personalized marketing, standardize data, variable data

3 Ways Personalization Benefits Your Non-profit Fundraising

Published November 10, 2020

Fundraising is the lifeblood of any nonprofit. If you want people to give to your mission, they need to know about your mission, care about that mission, and understand the difference you make in the world.

Personalizing
your communications helps achieve these goals. How? Because it […]

Tagged data driven marketing strategies, digital marketing, direct mail design, direct mail partners, direct mail strategy, direct mail success, direct mail trends, direct marketing, fundraising, marketing, marketing communications, nonprofit, nonprofit direct mail, personalization, personalize, personalized marketing

Persistence Pays Off with 1400% ROI

Published October 8, 2020

Very often, buyers need more than one contact before they make a purchase. Sometimes, especially with more complex sales, they need an entire series of contacts to bring awareness, educate, and answer questions. By using gentle persistence and multiple touches, you can get far better […]

Tagged data driven marketing strategies, direct mail, direct mail ROI, direct mail strategy, direct mail success, direct mail trends, direct mailers, direct marketing, marketing, marketing communications, motivating prospects, multitouch marketing, personalized marketing, ROI

Saving Money on Print by Using Digital Storefronts

Published September 8, 2020

When it comes to ordering print, did you know that you can save money by changing from traditional ordering methods, such as sending email requests or placing orders over the phone, to a streamlined automated storefront? Here are five ways this simple change can boost […]

Tagged data driven marketing strategies, digital marketing, digital storefront, direct marketing, marketing, marketing communications, print on demand, printing, reduce errors, save money, storefronts, template design

Personalization: It Doesn’t Have to Be Complicated

Published August 18, 2020

When it comes to personalization in marketing, both digital and print, are you still on the sidelines? Do you want to give personalization a try, but think it’s too complicated? It doesn’t have to be. Here are five ways to think about personalized marketing to […]

Tagged cross-channel marketing, data driven marketing strategies, digital marketing, drip marketing, marketing, marketing communications, multichannel marketing, personalization, personalize, personalized envelopes, personalized marketing

Introducing CreativiD Multidimensional Finishing

Published May 5, 2020

An emerging trend in print marketing is sensory-enhancing applications that create a more memorable experience for your customers. That’s why we are excited to announce the addition of our new product, CreativiD Multidimensional Finishing! With this new process we can take your marketing campaign to […]

Tagged casino marketing, data driven marketing strategies, digital foil finishing, direct mail, direct mail design, direct mail trends, direct marketing, foil, foil personalization, marketing, multidimensional finishing, personalized marketing, textured varnish, varnish

Make It Personal: It’s Not Optional Anymore

Published April 21, 2020

It used to be that personalizing your marketing, whether digitally or in print, was something that made you stand out. It was something your competitors weren’t doing, so your customers and prospects took notice. Today, personalization has become expected and consumers notice if you are […]

Tagged data driven marketing strategies, digital marketing, direct marketing, marketing, marketing communications, personalization, personalize, personalized marketing, variable data

Want to Sell More? Keep It Dripping!

Published February 12, 2020

If you keep hearing the term “drip marketing,” there’s a reason. It’s a powerful lead nurturing tool that works.

The marketer sends (drips) regular marketing communications, often through multiple channels, with strategic precision designed to move a prospect through the sales funnel over time. It uses […]

Tagged data driven marketing strategies, digital marketing, direct marketing, drip marketing, email marketing, marketing, marketing communications, mobile marketing

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The Power of Marketing Local

Should You Be Personalizing? The Data Tells the Tale

5 Tips for Great Data

3 Ways Personalization Benefits Your Non-profit Fundraising

Persistence Pays Off with 1400% ROI

Saving Money on Print by Using Digital Storefronts

Personalization: It Doesn’t Have to Be Complicated

Introducing CreativiD Multidimensional Finishing

Make It Personal: It’s Not Optional Anymore

Want to Sell More? Keep It Dripping!

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