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Marketers Identify Their #1 Priority in the Next Five Years

Published April 27, 2021

If you had to name the top priority for marketers today, what would it be? If you said creating a positive Customer Experience (CX), you’d be right. Sure, everybody wants to increase sales, but without a good customer experience, that’s very difficult, if not impossible, […]

Tagged customer engagement, Customer Experience, customer loyalty, customer relationships, CX, data driven marketing strategies, direct mail design, mail design, multichannel customer experience, multichannel marketing, multitouch marketing, personalization, personalize, personalized envelopes, personalized marketing, variable data

Top 5 Content Marketing Best Practices

Published April 15, 2021

You’ve heard people talk about the value of content marketing. It’s one of the most important ways that people find you. If you are delivering content via digital channels, prospects can immediately click through to learn more. If your content is being provided in print, […]

Tagged content marketing, cross-channel marketing, customer engagement, customer relationships, data driven marketing strategies, digital marketing, direct mail, direct mail response rates, direct mail strategy, direct marketing, email marketing, marketing, marketing communications, multi-touch marketing, multichannel marketing, multitouch marketing, personalized marketing