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“Do You Really Know Me?” From: Your Customer

Published March 9, 2022

To create genuinely personal communications, you need to know your customers. This requires more than knowing basics like name, address, and gender. It requires knowing more about who your customers are.

Let’s take an example from the world of sports. For example, when we think of hockey […]

Tagged content marketing, cross-channel marketing, customer engagement, Customer Experience, customer loyalty, customer relationships, direct mail, direct mail strategy, direct marketing, marketing, marketing communications, multi-touch marketing, multichannel marketing, personalization, personalize, personalized marketing

Customer Retention Ideas That Don’t Involve Price

Published October 19, 2021

Since the start of the coronavirus pandemic, businesses have faced challenges due to the growing instability in brand relationships. Especially during the early days of the pandemic, buyers often switched brands due to changes in availability, logistics, and their own economic situations. This quickly challenged […]

Tagged content marketing, cross-channel marketing, customer engagement, Customer Experience, customer loyalty, customer relationships, data driven marketing strategies, digital marketing, direct mail, direct mail design, direct mail strategy, direct mail trends, direct mailers, direct marketing, Lifetime Customer Value, marketing, marketing communications, multichannel customer experience, multichannel marketing

Marketers Identify Their #1 Priority in the Next Five Years

Published April 27, 2021

If you had to name the top priority for marketers today, what would it be? If you said creating a positive Customer Experience (CX), you’d be right. Sure, everybody wants to increase sales, but without a good customer experience, that’s very difficult, if not impossible, […]

Tagged customer engagement, Customer Experience, customer loyalty, customer relationships, CX, data driven marketing strategies, direct mail design, mail design, multichannel customer experience, multichannel marketing, multitouch marketing, personalization, personalize, personalized envelopes, personalized marketing, variable data