Archives

Consumers Continue Their Love Affair with Print

Despite the meteoric rise of digital marketing, consumers still have a love affair with print. From direct mail to packaging to signage and in-store displays, print continues to be critical to marketers’ success. It’s not that marketers need to focus on print to the exclusion […]

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Kickstart Your Casino Marketing Restart Webinar: Recording Available!

Our own Matt Holliday presented last week as part of a talented panel of experts that took a new look at the casino marketer’s toolbox, with ideas to Restart, Revive, Recharge Your Marketing. You can access the recording at this LINK or by copying and […]

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Cover Your Bases: Designing for Everyone’s Eyes

When designing a print marketing piece, we tend to think about our target audience in terms of what they buy and what their demographics are, including household income, number of children, and occupation. But what about your audience’s ability to easily read the piece in […]

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Introducing CreativiD Multidimensional Finishing

An emerging trend in print marketing is sensory-enhancing applications that create a more memorable experience for your customers. That’s why we are excited to announce the addition of our new product, CreativiD Multidimensional Finishing! With this new process we can take your marketing campaign to […]

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Make It Personal: It’s Not Optional Anymore

It used to be that personalizing your marketing, whether digitally or in print, was something that made you stand out. It was something your competitors weren’t doing, so your customers and prospects took notice. Today, personalization has become expected and consumers notice if you are […]

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3 Multichannel Marketing Stats to Inspire You

Multichannel marketing campaigns are more effective than single-channel campaigns, but let’s face it, they are more work, too. Check out these multichannel marketing statistics, which can keep you motivated to “channel” your way to success.

1. Two-thirds of shoppers use more than one channel.
This data comes […]

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Get More from Your Print Budget with Retargeting

You make a significant investment in your print marketing. Yet even with the most targeted, well-concepted campaign, sometimes you don’t net the sale. Why?

Often, it’s because many conversations need to be kept going before they bear fruit. This is where retargeting comes in. Once a […]

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Want to Sell More? Keep It Dripping!

If you keep hearing the term “drip marketing,” there’s a reason. It’s a powerful lead nurturing tool that works.

The marketer sends (drips) regular marketing communications, often through multiple channels, with strategic precision designed to move a prospect through the sales funnel over time. It uses […]

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What to Expect with a Best-in-Class Direct Mail Provider

Do you already have a direct mail provider? Have you been working with the same company for years and think, “Things are going just fine, why make a change?” If you are happy with your current provider, great! But it’s always worth asking the question, […]

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Why Your Text Should Have Color, Too

When it comes to images, we know that color pushes the needle when it comes to motivating buyers. A picture of a juicy hamburger topped with bright green lettuce and ripe red tomato is far more compelling than the same image in black-and-white. So why […]

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