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Customer Retention Ideas That Don’t Involve Price

Since the start of the coronavirus pandemic, businesses have faced challenges due to the growing instability in brand relationships. Especially during the early days of the pandemic, buyers often switched brands due to changes in availability, logistics, and their own economic situations. This quickly challenged […]

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Lagniappe #4: Franklin Insider Newsletter & Wrap

In September’s episode of Lagniappe, Matthew Holliday talks through the details of our Summer 2021 Franklin Insider Newsletter mailing, which was featured in the latest edition of WhatTheyThink! magazine, highlighting the power of embellished print marketing. We used our CreativiD dimensional embellishment system to create […]

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Do Self-Mailers Have Benefits Over Direct Mail Envelopes? You Bet!

For many businesses, direct mail letters are their “go-to.” They are inexpensive to produce, can include BREs and other inserts, and depending on the design, can seem more personal than self-mailers. Still, the popularity of self-mailers is growing. They, too, are inexpensive and have many […]

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Paper Companies Invest in Doing Good

There’s more to loving paper than what it does for your marketing. Did you know that many paper companies are regularly involved in sustainability and community initiatives that make a difference in the world around us? Here are five examples of the types of initiatives […]

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9×6 Postcards Will Qualify for Presorted First-Class Postcard Rates!

Beginning August 29th, the maximum size for postcards to qualify for the “preferred” Presorted First-Class Postcard rate in increasing. The previous maximum size was 6” x 4.25” – which limited the amount of value-added content that could be included. As a recognition of their desire […]

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Lagniappe #2: Meet the Team: Account Executive, Donna Melancon

In our second episode of Lagniappe, Matthew Holliday interviews Senior Account Executive, Donna Melancon. Donna, a 23-year member of the Franklin Family, chats with Matt about her hobbies outside of the office, what it’s like working at Franklin, her favorite products and services, and what […]

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Is Brand Awareness Worth the Investment?

We all want to sell more products and services, and for decades, brand awareness has been the subject of research and study. Is this a good investment of your marketing dollars? To what extent does brand awareness truly influence the final purchase decision? As it […]

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Want Better Direct Mail Copy? Tighten It Up!

What’s one of the keys to creating great direct mail copy? Keeping it tight!

Over the years, the amount of copy used in direct mail campaigns has dropped.  In fact, according to Who’s Mailing What! (WMW!), a national database of direct mail, the amount of […]

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5 Tips for Using Print and Digital Communications to Build Trust

Never has trust between customers and brands been more critical. As e-commerce continues to grow, both for health and convenience, a gap is growing, too—between brands and their customers. Trust bridges the gap. Here are five ways you can use your print and digital communications […]

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Top Reasons Consumers Open Mail

The more you know about why the mail gets opened, the more you can tweak your campaigns for maximum effectiveness. Recipients’ top reason for opening any direct mail piece is that they are interested in the products or services you offer. But did you know […]

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